Erwan Kerneur and Jean-François Kerboul founded Akrone in Nantes, in 2015. Through this independent watchmaking house, they support a functional approach of time-measuring items. Here, watches are considered true tools. Frank Sans C invited Erwan Kerneur to recount how they managed to walk their own path, while also giving out some useful pieces of advice on how to successfully create a watch brand. The interview also provides the opportunity to present the new S-05 edition: a Meca-Quartz chronograph whose production will depend on the dial’s design chosen by the Akrone community as well as a crowdfunding… with a big mechanical surprise as a bonus.