Summertime: it is the perfect moment for white timepieces to come into their own. They adorn sunny days, linen shirts, seaside pub terraces, and balmy evenings that just keep going. But beneath that bright look, there is a lot more going on than just a fashion statement. High-tech ceramic, aluminium, rubber or forged quartz fibre: white has become a proper playground for top watchmakers. That is the golden thread running through this show. Frank Sans C, journalist Marine Ulrich, and I will look at five models proving that a single colour can tell completely different stories. Because in watchmaking, white is rarely… just white.