In just a few editions, the Geneva Watch Days have become a major event in September’s watchmaking calendar. This year, they allowed the 66 participating brands to present their novelties to the public, the collectors and the journalists, in a relaxed and friendly atmosphere. For the first episode, breathtaking artistic collaborations, remarkable complications and explosions of colours await. Thus, Bvlgari, Doxa, Gérald Genta, Trilobe and Zenith caught the attention of our tick-tock fanatic, who won’t be taking any rain check.