{"id":10941,"date":"2021-09-13T15:06:00","date_gmt":"2021-09-13T13:06:00","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/?p=10941"},"modified":"2021-09-16T09:43:03","modified_gmt":"2021-09-16T07:43:03","slug":"new-exhibition-at-the-musee-atelie","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/new-exhibition-at-the-musee-atelie\/","title":{"rendered":"New exhibition at the Mus\u00e9e Atelier Audemars Piguet"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mus\u00e9e Atelier Audemars Piguet&#039;s 2021 Temporary Exhibition: Extraordinary Friendships\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/snL9LLTIVwk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Already announced in our article \u00ab&nbsp;<a href=\"https:\/\/www.my-watchsite.com\/blog\/news-audemars-piguet-museum-work-starts-n2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">News Audemars Piguet museum: work starts<\/a>&nbsp;\u00bb, the Mus\u00e9e&nbsp;Atelier in Le&nbsp;Brassus, Switzerland, hosts since the start of summer a new exhibition dedicated to partnerships that left their mark in the history of the manufacture: \u201cExtraordinary&nbsp;Friendships\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/2020\/09\/museeatelier5.jpg\" alt=\"\" class=\"wp-image-1000007131\" \/><figcaption><strong><em>The building that looks like a spiral emerging from the ground hosts the temporary exhibition \u201cExtraordinary&nbsp;Friendships\u201d.<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201cExtraordinary&nbsp;Friendships\u201d: from a partnership to another<\/strong><\/h2>\n\n\n\n<p>Let\u2019s talk about the partnerships that helped building Audemars&nbsp;Piguet recognition all around the world. While some brands limited themselves to the sole craft of watchmaking, Audemars&nbsp;Piguet went beyond and opened the doors of a whole new universe to create watches with innovative design and new-generation technology. Sport, pop culture, art, or even cinema, acted as inspirational fuel and allowed the watchmaker to meet several stars and athletes who became true ambassadors of its&nbsp;<em>savoir-faire<\/em>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mus\u00e9e Atelier Audemars Piguet&#039;s 2021 Temporary Exhibition: Extraordinary Friendships - Introduction\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Uzs2aWvw9t8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption><strong><em>Fran\u00e7ois-Henry&nbsp;Bennahmias, Audemars&nbsp;Piguet&nbsp;CEO, presents the temporary exhibition \u201cExtraordinary&nbsp;Friendships\u201d.<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Friendships and personalities from different backgrounds<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marvels from Marvel<\/strong><\/h3>\n\n\n\n<p>This original exhibition highlights the partnerships with nine personalities, including the famous T-800, the robot from the Terminator&nbsp;films played by Arnold Schwarzenegger. This bionic character represents the long-standing friendship between the actor and Audemars&nbsp;Piguet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/2021\/09\/AP3.jpg\" alt=\"Le robot T-800 de Terminator \u00e0 l'exposition Extraordinary Friendships\" class=\"wp-image-10000015610\" \/><figcaption><strong><em>Played by actor Arnold&nbsp;Schwarzenegger in&nbsp;Terminator, the mythic robot&nbsp;T-800 takes part in the Extraordinary&nbsp;Friendships exhibition.<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>For those who love a good behind-the-scenes story, Fran\u00e7ois-Henry&nbsp;Bennahmias (the brand\u2019s CEO) tells, on a Frank&nbsp;Sans&nbsp;C video, some secrets about Black&nbsp;Panther. Apparently, managing to include an Audemars&nbsp;Piguet watch in the film\u2019s story was no easy feat.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Interview exclusive  : Les secrets de la Audemars Piguet Black Panther !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MGk8QR8yKX8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The video, which was shot to coincide with the launching of a limited <a href=\"https:\/\/www.my-watchsite.com\/royal-oak\/7679-royal-oak-concept-black-panther-flying-tourbillon.html\" target=\"_blank\" rel=\"noreferrer noopener\">Royal&nbsp;Oak&nbsp;Concept&nbsp;\u201cBlack&nbsp;Panther\u201d&nbsp;Flying&nbsp;Tourbillon edition<\/a>, presents one of the highlights of the exhibition. Indeed, a room is entirely dedicated to the superhero universe. On one hand, it reveals the new partnership with Marvel&nbsp;Entertainment and, on a second hand, it deepens the friendship between Fran\u00e7ois-Henry&nbsp;Bennahmias and the actor Don&nbsp;Cheadle i.e. \u201cWar&nbsp;Machine\u201d. We\u2019re talking here about real friendship.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/2021\/09\/AP1.jpg\" alt=\"Black Panther au coeur l'exposition Extraordinary Friendships\" class=\"wp-image-10000015608\" \/><figcaption><strong><em>Inside the exhibition, the Black&nbsp;Panther&nbsp;universe dedicated room celebrates the new partnership with Marvel&nbsp;Entertainment and the releasing of the Royal&nbsp;Oak&nbsp;Concept&nbsp;\u201cBlack&nbsp;Panther\u201d&nbsp;Flying&nbsp;Tourbillon watch.&nbsp;<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Serene athletes<\/strong><\/h3>\n\n\n\n<p>Sports world is also represented with a locker-room featuring some of Serena Williams\u2019 belongings. Indeed, the professional tennis player became Audemars&nbsp;Piguet ambassador in&nbsp;2014. The sporty look and the powerful design of the manufacture\u2019s timepieces represent the strong forehand of the extraordinary athlete.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/2021\/09\/AP9.jpg\" alt=\"Le vestiaire reconstitu\u00e9 de Serena Williams \u00e0 l'exposition Extraordinary Friendships\" class=\"wp-image-10000015616\" \/><figcaption><strong><em>The locker-room replica where tennis player Serena Williams belongings\u2019 are displayed.&nbsp;<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Golf also has its place in Audemars&nbsp;Piguet history. The watchmaker is proud of the strong ties developed with the best golf players of the world:&nbsp;Wesley Bryan, Patrick Cantlay, Branden Grace, Emiliano Grillo, Tyrell Hatton, Xander Schauffele, Tania Tare, Vijay Singh and Danny Willett. This one is a wall game. When the visitor plays, golfers on the screen comment on the quality of the \u201cshot\u201d depending on the \u201cswing\u201d performed. If it\u2019s good, they compliment the player, if not, they mock them gently.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/2021\/09\/ap11.jpg\" alt=\"L'animation golfique de l'exposition Extraordinary Friendships\" class=\"wp-image-10000015618\" \/><figcaption><strong><em>With this game, the visitor can put their golf skills to the test while being watched by the experienced virtual golfers.<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Music, dance, art, cuisine\u2026 \u201cExtraordinary&nbsp;friendship\u201d of Audemars&nbsp;Piguet are limitless.<\/strong><\/h3>\n\n\n\n<p>During the exhibition, the manufacture of Le Brassus unveils the ties with the artistic and technical universe that share its values. The&nbsp;<em>Maison<\/em>&nbsp;can take pride in the friendships developed with personalities who excel in their respective fields, as shown by the various partnerships with the rap&nbsp;singer&nbsp;Jay-Z (and his favourite Royal&nbsp;Oak). His turntables are set up for visitors to scratch them. The flight case is a sound system with loudspeakers that allows scratching to the pace of the onscreen video.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"640\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/AP7.jpg\" alt=\"\" data-id=\"10946\" data-full-url=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/AP7.jpg\" data-link=\"https:\/\/www.my-watchsite.com\/blog\/?attachment_id=10946\" class=\"wp-image-10946\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"640\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/AP6.jpg\" alt=\"\" data-id=\"10945\" data-full-url=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/AP6.jpg\" data-link=\"https:\/\/www.my-watchsite.com\/blog\/?attachment_id=10945\" class=\"wp-image-10945\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\"><strong><em>Great collector of watches and friend of the Maison, rap&nbsp;singer&nbsp;Jay-Z collaborated on many models. Here, the visitors can try their hand at \u201cscratching\u201d.<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Other partnerships are also represented. For example, we can see Russian&nbsp;ballerina Svetlana&nbsp;Zakharova\u2019s dance shoes inside a music box.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/2021\/09\/AP8.jpg\" alt=\"Les chaussons de danse de la ballerine russe Svetlana Zakharova \u00e0 l'exposition Extraordinary Friendships\" class=\"wp-image-10000015615\" \/><figcaption><strong><em>Dance shoes of Russian&nbsp;ballerina&nbsp;Svetlana&nbsp;Zakharova are installed inside a music box that visitors can operate.<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Audemars&nbsp;Piguet also has a partnership with the 3-Michelin-starred&nbsp;Chef&nbsp;Emmanuel&nbsp;Renaut. During the exploration, visitors will find the Chef\u2019s interactive picnic basket. The cook will then reveal the secrets of one of his recipes while he makes it on screen. At the end, Emmanuel Renaut will ask his new \u201ckitchen help\u201d to open the basket\u2019s drawer and take the gift box hidden there. It contains flavoured oil and salt made by the chef, which allows the visitor to do the recipe at home.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/2021\/09\/AP10.jpg\" alt=\"La malle de pique-nique interactive d'Emmanuel Renaut \u00e0 d\u00e9couvrir lors de l'exposition Extraordinary Friendships\" class=\"wp-image-10000015617\" \/><figcaption><strong><em>The interactive picnic basket of Emmanuel Renaut allows us to discover one of his recipes. A basket that reveals many secrets.&nbsp;<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>Book your visit to the Mus\u00e9e&nbsp;Atelier:&nbsp;<a href=\"https:\/\/www.museeatelier-audemarspiguet.com\/en\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">www.museeatelier-audemarspiguet.com<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The making of the Mus\u00e9e Atelier Audemars Piguet\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yoaFUSsAMS8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>See also:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mywatch-en wp-block-embed-mywatch-en\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"bf9efHiDCJ\"><a href=\"https:\/\/www.my-watchsite.com\/blog\/news-audemars-piguet-museum-work-starts-n2020\/\">News Audemars Piguet museum : work starts<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0News Audemars Piguet museum : work starts\u00a0\u00bb &#8212; MyWatch EN\" src=\"https:\/\/www.my-watchsite.com\/blog\/news-audemars-piguet-museum-work-starts-n2020\/embed\/#?secret=bf9efHiDCJ\" data-secret=\"bf9efHiDCJ\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mywatch-en wp-block-embed-mywatch-en\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"AWOXV82mH7\"><a href=\"https:\/\/www.my-watchsite.com\/blog\/royal-oak-concept-black-panther-the-supersuccess-of-a-superwatch\/\">Royal Oak Concept Black Panther: the supersuccess of a superwatch<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Royal Oak Concept Black Panther: the supersuccess of a superwatch\u00a0\u00bb &#8212; MyWatch EN\" src=\"https:\/\/www.my-watchsite.com\/blog\/royal-oak-concept-black-panther-the-supersuccess-of-a-superwatch\/embed\/#?secret=AWOXV82mH7\" data-secret=\"AWOXV82mH7\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mywatch-en wp-block-embed-mywatch-en\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1EPJjsNVO3\"><a href=\"https:\/\/www.my-watchsite.com\/blog\/stay-cool-with-the-new-ap-royal-oak-frosted-gold-duo\/\">Stay cool with the new AP Royal Oak Frosted Gold duo<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Stay cool with the new AP Royal Oak Frosted Gold duo\u00a0\u00bb &#8212; MyWatch EN\" src=\"https:\/\/www.my-watchsite.com\/blog\/stay-cool-with-the-new-ap-royal-oak-frosted-gold-duo\/embed\/#?secret=1EPJjsNVO3\" data-secret=\"1EPJjsNVO3\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La nouvelle montre Audemars Piguet Frosted Gold !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1S2CiFuIsWs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The new temporary exhibition of Audemars Piguet \u201cExtraordinary Friendships\u201d celebrates strong and genuine friendships that the watchmaker has grown and deepened over the decades. Visitors are invited to a fun and interactive journey to discover the many \u2013 wide and diverse \u2013 partnerships of the Maison. An immersive experience set to run until December 17, 2021.<\/p>\n","protected":false},"author":3,"featured_media":10942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[4,200],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Extraordinary Friendships, the Audemars Piguet&#039;s Mus\u00e9e Atelier exhibition<\/title>\n<meta name=\"description\" content=\"Audemars Piguet presents its &quot;Extraordinary Friendships&quot; exhibition, celebrating the collaborations that have made the history of the Maison.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.my-watchsite.com\/blog\/new-exhibition-at-the-musee-atelie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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