{"id":10964,"date":"2021-09-17T16:14:04","date_gmt":"2021-09-17T14:14:04","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/?p=10964"},"modified":"2021-09-17T16:14:05","modified_gmt":"2021-09-17T14:14:05","slug":"tag-heuer-reopens-a-boutique-within-le-bon-marche","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/tag-heuer-reopens-a-boutique-within-le-bon-marche\/","title":{"rendered":"TAG Heuer (re)opens a boutique within Le Bon March\u00e9"},"content":{"rendered":"\n
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The Swiss Watchmaker opened a new boutique on the first floor of Le Bon March\u00e9 Rive Gauche. An entirely new and expanded 58m2 store.<\/figcaption><\/figure>\n\n\n\n

<\/p>\u201cWe\u2019re happy to reopen the doors of our emblematic boutique within Le Bon March\u00e9 Rive Gauche in Paris. A strategic city for TAG Heuer, with dynamic clients and real watchmaking\u2019s connoisseurs, the brand has real potential there\u201d said Frederic Arnault, CEO of TAG Heuer.<\/cite><\/blockquote><\/figure>\n\n\n\n

New TAG Heuer boutique: a design true to the brand\u2019s DNA <\/strong><\/h2>\n\n\n\n

From the boutique\u2019s door, the TAG Heuer universe presents itself. The decor, eclectic but thoroughly considered, is the result between the automotive world, intimately linked to the manufacture, and extreme sports, like diving. Steve McQueen\u2019s photograph, taken during the Le Mans<\/em> film of 1971, hangs next to collectible books, mini emblematic sports cars, and a clock representing the TAG Heuer Monaco\u2019s dial (of which we\u2019re secretly jealous). <\/p>\n\n\n\n

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Decorated with photos, books, and souvenirs, the place invites the visitor to dive into the TAG Heuer legacy. <\/figcaption><\/figure>\n\n\n\n

The wall is decorated with a big poster of a diver from the new TAG Heuer Aquaracer \u201cBeyond the Edge\u201d campaign. Everything is there, or almost everything.<\/p>\n\n\n\n

\"L'int\u00e9rieur
The TAG Heuer boutique displays a selection of new watches and others from existing collections. <\/figcaption><\/figure>\n\n\n\n

These objects, like \u201cprecious\u201d souvenirs, are installed in a very contemporary decor with subtle chrome and black shades of luminous grey. It is in contrast with bright lights like yellow, orange or red with an electric blue touch. Like a TAG Heuer timepiece, the furniture mixes materials with polished, brushed or oval-finish. The manufacture touch can be found on the pendant lights that beautify the whole decor.<\/p>\n\n\n\n

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Historical pieces from the TAG Heuer museum in Switzerland will be displayed to illustrate the manufacture\u2019s history. <\/figcaption><\/figure>\n\n\n\n

A luxury case for the TAG Heuer collections<\/strong><\/h2>\n\n\n\n

The most important part is TAG Heuer beautiful display window that presents new models and existing collections. It allows us to admire the stunning TAG Heuer Aquaracer Professional 300 designed for extreme diving (read our article on diving watches<\/a>), or the very sophisticated Heuer Ref. 844<\/a> in a limited edition (seen on Frank Sans C video<\/a>) and the Night Diver version. <\/p>\n\n\n\n

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