{"id":11020,"date":"2021-09-17T15:57:00","date_gmt":"2021-09-17T13:57:00","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/?p=11020"},"modified":"2021-09-22T16:07:05","modified_gmt":"2021-09-22T14:07:05","slug":"matts-guitar-shop-collecting-rock-stars-instruments","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/matts-guitar-shop-collecting-rock-stars-instruments\/","title":{"rendered":"Matt\u2019s Guitar Shop: collecting rock stars instruments\u2026"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Guitare \u00e0 450\u20ac VS 500 000\u20ac avec PV Nova ( Red Hot, Frusciante, Billy Bob&#039;s, ... )\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZXHDWffVGR0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption><strong>The famous Morgan comes back to film with Frank&nbsp;Sans&nbsp;C after their video about watches!<\/strong><\/figcaption><\/figure>\n\n\n\n<p>When he was a student, Matt only dreamt about guitars. He used to hang around the Quartier&nbsp;Pigalle where are located most of the stores that sell guitars and music accessories. After graduating High School, he enrolled in Law school, but his appetite for treasure hunting took over, turning his passion into his job.<br>While in Pigalle, Matt quickly grew frustrated: because of his young age, he was not allowed to touch the expensive guitars and could only look at them. His young face also held him back when trying to sell instruments to amateurs who were older than him. Those experiences gave him the idea of a place where passionate beginners and experienced superstars would be treated the same.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/2021\/09\/mattsguitarshop1.jpg\" alt=\"\" class=\"wp-image-10000016472\" \/><figcaption><strong>Passionate self-taught guitarist, Matt is also a watch collector.&nbsp;<\/strong><\/figcaption><\/figure>\n\n\n\n<p>During his quest, the young student started to work in a pizza place in the Yvelines, spending his salary buying various guitars that fitted his budget and then reselling them. One thing leading to another, he crossed the Atlantic&nbsp;Ocean and arrived at New&nbsp;York&nbsp;City. That\u2019s where he met Rudy&nbsp;Pensa, at&nbsp;19 years old. It was friendship at first sight, almost in a paternalistic way, and so the luthier introduced Matt to exceptional instruments. The young man discovered the pleasure of holding a Gibson&nbsp;Les&nbsp;Paul&nbsp;Standard of&nbsp;1959, as extraordinary as a Stradivarius, or a Fender&nbsp;JazzMaster that belonged to Jimi&nbsp;Hendrix.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>Ruby&nbsp;Pensa and John&nbsp;Suhr are the creators of the guitar\u2019s brand Pensa&nbsp;Suhr. Together, they\u2019ve created a legend in the luthier\u2019s guitar domain with their guitar for Mark&nbsp;Knopfler, the guitarist of Dire&nbsp;Straits.&nbsp;<\/em><\/p><\/blockquote><\/figure>\n\n\n\n<p>Matt started creating a network for musicians and actors of New&nbsp;York. On his course, the young entrepreneur sold a guitar to a certain Max. Another friendship at first sight. From there, they considered the Matt\u2019s&nbsp;Guitar&nbsp;Shop project.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/2021\/09\/mattsguitarshop2.jpg\" alt=\"\" class=\"wp-image-10000016473\" \/><figcaption><strong>Beware: these guys are crazy! Crazy about guitars and music. N\u00b01 in the world of collectible guitars.<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Today, Max is Matt\u2019s right-hand man. He is the man of all functions, the cornerstone of Matt\u2019s Guitar Shop. From reception to logistics to guitar maintenance, everything goes through him.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A showroom, \u201ccocoon\u201d styled, for all musicians<\/strong><\/h2>\n\n\n\n<p>Matt\u2019s Guitar Shop comes from the young\u2019s entrepreneur observation of something that happened when U2 was in Paris for their tour. The band\u2019s guitarist, The Edge, wanted to buy a new guitar. But it is hard to imagine a superstar entering into a music shop, open to everyone, without being followed by fans. So his luthier had to go and choose for him.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/2021\/09\/mattsguitarshop5.jpg\" alt=\"\" class=\"wp-image-10000016476\" \/><figcaption><strong>It is not a \u201cShooting\u201d, it is a lounge where music and good mood goes along.&nbsp;<\/strong><\/figcaption><\/figure>\n\n\n\n<p>For Matt, a cocoon had to be created, a place where superstars and amateurs could spend a privileged moment. Not a boutique, even less a store, just a magical and friendly timeless place far away from indiscreet eyes. His idea was providing to all, on appointment, a way of testing instruments without the noise and the people of a classic store. With this idea and several years of experience, Matt interlinked his American network to his French network. From this, come great nouns with whom he still collaborates: Lenny&nbsp;Kravitz, Matthew&nbsp;Bellamy, Kiss or Aerosmith\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/2021\/09\/mattsguitarshop3.jpg\" alt=\"\" class=\"wp-image-10000016474\" \/><figcaption><strong>A great meeting with Frank&nbsp;Sans&nbsp;C that led to a very brilliant video.&nbsp;<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Matt\u2019s Guitar Shop develops itself. Mythic guitars afloat: whether they are old or used to belong to a star, every guitar has its own story. The nylon-string classic guitar of Jos\u00e9 Reyes (singer of Manitas de Plata) from 1984, the extremely rare Gibson Les Paul from 1959 nicknamed \u201cSpot\u201d (which belonged to Joe Bonamassa) or the Stratocaster from the video clip&nbsp;<em>Can\u2019t Stop<\/em>&nbsp;of Red Hot Chilli Peppers are the first \u201cstars\u201d that were hanged on the wall. This cocoon concept is so innovative that artists deeply trust Matt. They contact him directly when they want to sell their instruments. Gibson, which is a world pioneer in the guitar\u2019s domain, redirects their clients to Matt\u2019s Guitar Shop because of the quality of the expertise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Make the guitars play to make people dream<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>Matt\u2019s&nbsp;Guitar&nbsp;Shop purpose is not just to sell exceptional guitars, it is, above all, the desire to make these instruments play. Matt believes that they need to live, and that they are one of the rare objects that survive their owner\u2019s death. Not exactly true: we do have watches, cars\u2026 but it&nbsp;<em>is<\/em>&nbsp;one of the rare objects that can resurrect the sound, soul and style of its previous owner.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/2021\/09\/mattsguitarshop4.jpg\" alt=\"\" class=\"wp-image-10000016475\" \/><figcaption><strong>Acoustic or electric guitars, Gibson or Fender, keyboards or dream amps\u2026 Matt\u2019s Guitar Shop is the address you need to know if you\u2019re looking for a guitar or an exceptional instrument.&nbsp;<\/strong><\/figcaption><\/figure>\n\n\n\n<p>In order to do so, Matt and Max lent several instruments to touring artists, for them to find the light again. Just like the saga of Jeff Buckley\u2019s Fender Telecaster, played by Myles Kennedy (singer of Alter Bridge), one night at the Olympia. That evening of December 2019 brought together lots of unforgettable memories and tributes. Twenty-four years before, Jeff Buckley\u2019s posthumous album \u201cLive at Olympia\u201d was released. Overwhelmed, Myles played, on the same stage, with the same guitar, the same song that Jeff Buckley played years before. Thanks to this moment, Myles Kennedy (also singer for Slash from Gun N\u2019Roses) has probably fulfilled one of the biggest dreams of his life. Matt\u2019s Guitar Shop also rises to the challenge of making music lovers dream.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/2021\/09\/mattsguitarshop6.jpg\" alt=\"\" class=\"wp-image-10000016477\" \/><figcaption><strong>An impressive collection of instruments that belonged to legends of music.&nbsp;<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Apropos, Matt surprised Matthieu Chedid during his concert at the Cirque d\u2019Hiver for the baptism of&nbsp;<em>Lettre Infinie<\/em>&nbsp;(his latest album), in February 2019. Great fan of Jimi Hendrix, the French musician was granted the opportunity of playing one of the virtuoso\u2019s guitars during his concert. Like Myles Kennedy, Matthieu Chedid won\u2019t forget this magical night either. Matt\u2019s Guitar Shop, a place that comes from a teenager dream, is definitely a magical place where time seems to stand still. Once you enter in this special hotel, open your eyes and your ears, let love and emotion take over, hear the stories and the myths\u2026 Bob Dylan, Dave Grohl, AC\/DC and so many more can rest reassured: their guitars are in good hands! Music is eternal.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mattsguitar.shop\/en\" target=\"_blank\" rel=\"noreferrer noopener\">MATT\u2019S GUITAR SHOP<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Frusciante (Red Hot Chili Peppers), Billy Gibbons (ZZ Top), Cliff Williams (ACDC), Slash (Guns N\u2019Roses), Paul Stanley (Kiss)\u2026 the list goes on, because Matt\u2019s Guitar Shop rhymes with exception. Behind each of these big names, there is a guitar (or a bass) that found its place on Matt\u2019s shop wall. In order to reach the 5th place in the world\u2019s media ranking \u201cAll Guitar Network\u201d, Matt\u2019s Guitar Shop had to combine risk, autonomy and passion. Those are the three words that helped Matt achieve his teenager dream. <\/p>\n","protected":false},"author":13,"featured_media":11029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Matt\u2019s Guitar Shop: collecting rock stars instruments\u2026 - MyWatch EN<\/title>\n<meta name=\"description\" content=\"The guy is great and so is the shop. 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Matt&#039;s Guitar Shop is the place to go if you&#039;re looking for a star guitar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.my-watchsite.com\/blog\/matts-guitar-shop-collecting-rock-stars-instruments\/\" \/>\n<meta property=\"og:site_name\" content=\"MyWatch EN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MyWatchSite\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-17T13:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-22T14:07:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/MATTSHOPHP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucas Sonneville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mywatchsite\" \/>\n<meta name=\"twitter:site\" content=\"@mywatchsite\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucas Sonneville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.my-watchsite.com\/blog\/matts-guitar-shop-collecting-rock-stars-instruments\/\",\"url\":\"https:\/\/www.my-watchsite.com\/blog\/matts-guitar-shop-collecting-rock-stars-instruments\/\",\"name\":\"Matt\u2019s Guitar Shop: collecting rock stars instruments\u2026 - MyWatch EN\",\"isPartOf\":{\"@id\":\"https:\/\/www.my-watchsite.com\/blog\/#website\"},\"datePublished\":\"2021-09-17T13:57:00+00:00\",\"dateModified\":\"2021-09-22T14:07:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.my-watchsite.com\/blog\/#\/schema\/person\/6126ca425a99c603b981ee1f6732a565\"},\"description\":\"The guy is great and so is the shop. 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