{"id":14165,"date":"2023-01-30T16:45:00","date_gmt":"2023-01-30T15:45:00","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/?p=14165"},"modified":"2023-06-09T10:13:41","modified_gmt":"2023-06-09T08:13:41","slug":"private-tour-of-cartiers-new-flagship-frank-in-wonderland","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/private-tour-of-cartiers-new-flagship-frank-in-wonderland\/","title":{"rendered":"Private tour of Cartier\u2019s new flagship: Frank in Wonderland"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VISITE PRIV\u00c9E CARTIER ET R\u00c9V\u00c9LATION DE LA TANK FRAN\u00c7AISE PAR LE PR\u00c9SIDENT CYRILLE VIGNERON.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/313OffGQQo8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Frank Sans C had the honour and the privilege of being given an early morning private tour of the Cartier boutique at 13 rue de la Paix in Paris. Cartier president Cyrille Vigneron gave our very own tick-tock fanatic a golden ticket to unlock the secrets\u00a0of the Maison. Here\u2019s everything you always wanted to know about 13 Paix. Just follow the bellboy \u2013 <em>our<\/em> bellboy!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cartier: The Transformation of 13 rue de la Paix\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/keDghRxtDQ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The genesis of 13 Paix<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25719\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/52.jpg\" alt=\"\" class=\"wp-image-25719\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25720\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/63-1.jpg\" alt=\"\" class=\"wp-image-25720\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">The fa\u00e7ade of 13 rue de la Paix, 1912-1913 \u2013 Cartier Paris archives.<\/figcaption><\/figure>\n\n\n\n<p>One of Cartier\u2019s three historic boutiques, together with the Mansion in New York and New Bond Street in London, 13 Paix is the birthplace of the Maison\u2019s creative inspiration. This is the home Louis Cartier chose for his brand, amid the hustle and bustle of Paris, at the dawn of the 20th century.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/62.jpg\" alt=\"\" class=\"wp-image-25718\" \/><figcaption class=\"wp-element-caption\"><strong>Photograph of the Cartier boutique at 13 rue de la Paix<\/strong>. Paris, between 1912 and 1913. Cartier Paris archives. \u00a9 Taponier.<\/figcaption><\/figure>\n\n\n\n<p>The boutique soon became popular with artists and celebrities, but it was first a sanctuary for the founder and his creative director Jeanne Toussaint \u2013 who was also known as \u201cLa Panth\u00e8re\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/jeanne.jpg\" alt=\"\" class=\"wp-image-25778\" \/><figcaption class=\"wp-element-caption\">Jeanne Toussaint photographed by Cecil Beaton in her Rue de la Paix office, 1962. Cecil Beaton Archive \u00a9 Cond\u00e9 Nast<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>\u201cAs the cradle of major stylistic trends in jewellery, the 13 Paix boutique has always been a source of inspiration for Cartier Maisons around the world.\u201d<\/em><\/p><cite><em>Pierre Rainero, Cartier Image, Style and Heritage Director<\/em><\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>13 Paix, reinvented<\/strong><\/h2>\n\n\n\n<p>13 Paix was revamped many times and now reveals a new aspect of its character after over two years of renovation work. The six floors of the famous building were entirely rearranged and redecorated, in order to better welcome customers and visitors. The three architect firms in charge of this colossal undertaking remained faithful to the historical elements and atmosphere of the interior, while masterfully orchestrating a modern overhaul. Sustainability and responsible design were at the heart of their vision.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/17.jpg\" alt=\"\" class=\"wp-image-25722\" \/><figcaption class=\"wp-element-caption\">From left to right: Laur\u00e8ne Barbier Tardrew and Romain Jourdan from Studioparisien, Bruno Moinard and Claire B\u00e9taille from Moinard &amp; B\u00e9taille, and Laura Gonzalez.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The fa\u00e7ade of 13 Paix<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/facace.jpg\" alt=\"\" class=\"wp-image-25782\" \/><figcaption class=\"wp-element-caption\"><strong>Cartier Boutique 13 rue de la Paix, fa\u00e7ade. Brodbeck &amp; De Barbuat \u00a9 Cartier.<\/strong><\/figcaption><\/figure>\n\n\n\n<p>The majestic black marble fa\u00e7ade that 13 Paix is known for has been preserved. To restore and enhance its timeless glory, Cartier perfume designer Mathilde Laurent worked closely with Studio Mary Lennox. An expert in floral styling and botanical design, the studio created vertical plant decorations for each window of the building.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/cartier1.jpg\" alt=\"\" class=\"wp-image-25723\" \/><figcaption class=\"wp-element-caption\"><strong>Cartier Boutique 13 rue de la Paix,<\/strong> windows. Brodbeck &amp; De Barbuat \u00a9 Cartier.<\/figcaption><\/figure>\n\n\n\n<p>The fa\u00e7ade boasts seven display windows, each of them designed to perfectly showcase the maison\u2019s remarkable jewels. These are displayed on purpose-built sculptures made using natural and burnt wood, green wax, plaster, etc. A marriage of raw materials and precious stones. Perfection down to the smallest detail&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/facade-1.jpg\" alt=\"\" class=\"wp-image-25724\" \/><figcaption class=\"wp-element-caption\"><strong><strong>Cartier Boutique 13 rue de la Paix,<\/strong> windows. Brodbeck &amp; De Barbuat \u00a9 Cartier.<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Some details are bigger than others: there is now a kiosk outside in front of the boutique with valet service. Customers are also offered coffee or hot chocolate if the boutique is a bit busy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>First, the ground floor&#8230;<\/strong><\/h2>\n\n\n\n<p>The design of the ground floor as well as the two first floors was entrusted to the Moinard &amp; B\u00e9taille agency and carefully thought out. These areas are dedicated to sales: the Maison\u2019s creations on the ground floor, then the engagement and wedding pieces\u00a0on the first floor, and High Jewellery on the second floor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/08.jpg\" alt=\"\" class=\"wp-image-25728\" \/><figcaption class=\"wp-element-caption\"><strong>Cartier Boutique 13 rue de la Paix,<\/strong> atrium, ground floor. Fabrice Fouillet \u00a9 Cartier.<\/figcaption><\/figure>\n\n\n\n<p>Visitors are immediately struck by how luminous and bright the entrance hall is. The eye is caught by a remarkable atrium, bathing the boutique in light. This design opens up the space and makes it easier to meander around the hall.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25729\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/07.jpg\" alt=\"\" class=\"wp-image-25729\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25730\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/cocteau.jpg\" alt=\"\" class=\"wp-image-25730\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><strong>Cartier Boutique 13 rue de la Paix<\/strong>, Jean Cocteau salon, ground floor. Laziz Hamani \u00a9 Cartier. \u00a9 Cocteau Committee, Paris\/2022, ProLitteris, Zurich.<br><strong>Academician\u2019s sword made for Jean Cocteau.<\/strong> Cartier Paris, 1955. Gold, silver. Emerald, rubies, diamond. White opal (originally ivory). Onyx. Blue enamel. Steel blade. Laziz Hamani, \u00a9 Cartier.<br><\/figcaption><\/figure>\n\n\n\n<p>In addition, two historical sitting rooms were also restored. The Jean Cocteau salon, with the writer\u2019s sword from the Acad\u00e9mie Fran\u00e7aise proudly on display, and the Louis Cartier salon with his collection of rare books.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/50.jpg\" alt=\"\" class=\"wp-image-25732\" \/><figcaption class=\"wp-element-caption\">Cartier Boutique 13 rue de la Paix, Louis Cartier salon, Ground floor. Fabrice Fouillet \u00a9 Cartier.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&#8230; Then on to the 1st and 2nd floors<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/45.jpg\" alt=\"\" class=\"wp-image-25734\" \/><figcaption class=\"wp-element-caption\">Staircase, ground floor. Laziz Hamani \u00a9 Cartier.<\/figcaption><\/figure>\n\n\n\n<p>Wonders never cease as visitors climb the magnificent grand staircase and its plant pattern bannister up to the first floor. Engagement and wedding jewellery pieces are surrounded by pastel and golden hues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/09.jpg\" alt=\"\" class=\"wp-image-25736\" \/><figcaption class=\"wp-element-caption\">Engagements and weddings area, 1st floor. Laziz Hamani \u00a9 Cartier<br><\/figcaption><\/figure>\n\n\n\n<p>The first floor also houses Jeanne Toussaint\u2019s office, adjoining two intimate salons: Emerald and Ruby.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/10.jpg\" alt=\"\" class=\"wp-image-25737\" \/><figcaption class=\"wp-element-caption\">Salon Jeanne Toussaint \u2013 \u00a9 Cartier.<\/figcaption><\/figure>\n\n\n\n<p>And on to the second floor, where High Jewellery takes pride of place. Exclusive salons \u2013 Faune &amp; Flore, Art D\u00e9co, Indes, and Inspiration \u2013 provide a luxurious backdrop for privileged clients to make special orders.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25739\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/13.jpg\" alt=\"\" class=\"wp-image-25739\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25738\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/12.jpg\" alt=\"\" class=\"wp-image-25738\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/14.jpg\" alt=\"\" class=\"wp-image-25740\" \/><figcaption class=\"wp-element-caption\">Faune &amp; Flore, Art D\u00e9co, Indes salons. 2nd floor \u2013 Fabrice Fouillet \u00a9 Cartier.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3rd and 4th, the exploration continues<\/strong><\/h2>\n\n\n\n<p>The 3rd and 4th floor are dedicated to customisation services, Cartier workshops and the archives. Their modern and refined design was entrusted to the Studioparisien agency. Elegance, curves, subtle colours and noble materials are <em>de rigueur.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/37.jpg\" alt=\"\" class=\"wp-image-25742\" width=\"600\" height=\"373\" \/><figcaption class=\"wp-element-caption\">&#8220;Customisation bar&#8221; area, 3rd floor \u2013 Fabrice Fouillet \u00a9 Cartier<\/figcaption><\/figure>\n\n\n\n<p>Customers are invited to linger around the third floor and visit the \u201ccustomisation bar\u201d to have a Cartier piece engraved, whether watch, jewel, box or perfume bottle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/unnamed-file.jpg\" alt=\"\" class=\"wp-image-25741\" \/><figcaption class=\"wp-element-caption\">The Services area, featuring an amazing wood marquetry wall \u2013 Fabrice Fouillet \u00a9 Cartier.<\/figcaption><\/figure>\n\n\n\n<p>Entirely constructed in wood panelling marquetry, this wall displays delicate and ornate finishes. Simply marvellous.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/facade2.jpg\" alt=\"\" class=\"wp-image-25750\" \/><figcaption class=\"wp-element-caption\">Nuage &amp; Chiffres mural \u2013 \u00a9 Studioparisien.<\/figcaption><\/figure>\n\n\n\n<p>Another marvel awaits\u00a0on the 4th floor: the workshop of the masters of the arts. This highly secret place of mystery can only be accessed by a happy (select) few.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25743\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/04.jpg\" alt=\"\" class=\"wp-image-25743\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25744\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/artisans.jpg\" alt=\"\" class=\"wp-image-25744\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">High Jewellery workshops, 4th \u2013 Fabrice Fouillet \u00a9 Cartier.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Residence beneath the rooftops<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/19.jpg\" alt=\"\" class=\"wp-image-25749\" \/><figcaption class=\"wp-element-caption\">Archives \u2013 5th floor \u2013 Fabrice Fouillet \u00a9 Cartier.<\/figcaption><\/figure>\n\n\n\n<p>The 5th floor houses the Maison\u2019s archives, which are accessed via a winter garden allowing visitors to relax and admire the Parisian skies. The true highlight\u00a0of the tour.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/20.jpg\" alt=\"\" class=\"wp-image-25748\" \/><figcaption class=\"wp-element-caption\">The winter garden and the adjoining archives \u2013 \u00a9 Cartier.<\/figcaption><\/figure>\n\n\n\n<p>The space is also shared with a gorgeous salon, a dining room and a large kitchen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/15-1.jpg\" alt=\"\" class=\"wp-image-25753\" \/><figcaption class=\"wp-element-caption\">Residence dining room \u2013 5th floor \u2013 Fabrice Fouillet \u00a9 Cartier.<\/figcaption><\/figure>\n\n\n\n<p>Orchestrated by designer Laura Gonzalez, the interior decoration of the Residences makes it a warm, cosy space, where friends, artists and major clients of the maison can gather. Here, in the heart of 13 Paix, every object, every colour, every pattern, was hand-picked and carefully designed to welcome its exceptional guests.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/16-1.jpg\" alt=\"\" class=\"wp-image-25754\" \/><figcaption class=\"wp-element-caption\">The residence salon \u2013 5th floor \u2013 Fabrice Fouillet \u00a9 Cartier.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A beautiful tribute to the M\u00e9tiers d\u2019Art<\/strong><\/h2>\n\n\n\n<p>Many artisans have worked on the reinvented 13 Paix. No less than thirty-seven masters of the arts have played a part in the rebirth of the iconic boutique. Constantly striving to preserve traditional and ancestral craftsmanship (see our video on <a href=\"https:\/\/youtu.be\/eLhP6BUcnko\" target=\"_blank\" rel=\"noreferrer noopener\">les M\u00e9tiers d\u2019Art de Cartier<\/a>), Cartier gathered the very best of artisans, experts in complex, sophisticated techniques: lacquer, woodwork, stone or leather marquetry, mosaics, carpets, glasswork, wallpaper, custom-made furniture, etc. Feast your eyes!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The mosaic of the Lilikp\u00f3 workshop<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-9 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25757\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/54-2.jpg\" alt=\"\" class=\"wp-image-25757\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25773\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/cartier3.jpg\" alt=\"\" class=\"wp-image-25773\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25758\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/28-2.jpg\" alt=\"\" class=\"wp-image-25758\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Mosaic made from various sizes and shapes of tesserae.<\/figcaption><\/figure>\n\n\n\n<p>To create this panel designed to hang in the Indes Salon, mosaic artist Sika Viagbo took inspiration from a cuff watch from 2018 in the shape of a tiger, in yellow gold, diamond and black lacquer. The striped coat of the feline is crafted from various gold tesserae \u2013smooth, hammered, smooth copper, hammered copper, white\u00a0\u2013  and pieces of red-brown and black enamel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Screen by Atelier Midavaine<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-11 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25759\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/30.jpg\" alt=\"\" class=\"wp-image-25759\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25760\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/31-2.jpg\" alt=\"\" class=\"wp-image-25760\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Lacquer and gold leaf screen \u2013 230 x 300 cm.<\/figcaption><\/figure>\n\n\n\n<p>Crafted from lacquer with touches of gold leaf, this screen bears a pattern inspired by the Cartier bird brooches created in the 1940s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Leather marquetry by Baqu\u00e9 Molini\u00e9<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-13 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25762\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/55.jpg\" alt=\"\" class=\"wp-image-25762\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"25761\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/01\/59.jpg\" alt=\"\" class=\"wp-image-25761\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Leather marquetry displayed in the atrium.<\/figcaption><\/figure>\n\n\n\n<p>Architects Laetitia Baqu\u00e9 and Victor Molini\u00e9 upcycled scraps of leather used by Cartier and created two marquetry panels. These are reminiscent of the bestiary and floral repertoire that are emblematic of the maison.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A stage for the new Tank Fran\u00e7aise<\/strong><\/h2>\n\n\n\n<p>13 Paix is also where customers can see up close one of the new hit watches of the season: the&nbsp;<a href=\"https:\/\/www.my-watchsite.com\/blog\/the-tank-francaise-steals-the-show\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tank Fran\u00e7aise<\/a>. This iconic Cartier watch was recently revamped into seven alluring variations.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cartier.com\/en-fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">THE CARTIER WEBSITE<\/a><\/p>\n\n\n\n<p><strong>See also:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cartier: The Transformation of 13 rue de la Paix\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/keDghRxtDQ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cartier Tank Fran\u00e7aise: directed by Guy Ritchie\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/I9doXIK-TW4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DU JAMAIS VU ! LA MAGIE DES METIERS D&#039;ART CHEZ CARTIER\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/eLhP6BUcnko?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Read also:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mywatch-en wp-block-embed-mywatch-en\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"rRSzZDcVJB\"><a href=\"https:\/\/www.my-watchsite.com\/blog\/the-tank-francaise-steals-the-show\/\">The Tank Fran\u00e7aise steals the show<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Tank Fran\u00e7aise steals the show&#8221; &#8212; MyWatch EN\" src=\"https:\/\/www.my-watchsite.com\/blog\/the-tank-francaise-steals-the-show\/embed\/#?secret=glIoxHQDuc#?secret=rRSzZDcVJB\" data-secret=\"rRSzZDcVJB\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mywatch-en wp-block-embed-mywatch-en\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"5Z76HF1Q8f\"><a href=\"https:\/\/www.my-watchsite.com\/blog\/the-maison-des-metiers-dart-cartier\/\">The Maison des M\u00e9tiers d\u2019Art<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Maison des M\u00e9tiers d\u2019Art&#8221; &#8212; MyWatch EN\" src=\"https:\/\/www.my-watchsite.com\/blog\/the-maison-des-metiers-dart-cartier\/embed\/#?secret=wTmlOFnBjE#?secret=5Z76HF1Q8f\" data-secret=\"5Z76HF1Q8f\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mywatch-en wp-block-embed-mywatch-en\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ZctzaAtHkL\"><a href=\"https:\/\/www.my-watchsite.com\/blog\/a-rejuvenation-cure-for-the-cartier-boutique-on-rue-de-la-paix\/\">Out with the old for the Cartier boutique on Rue de la Paix<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Out with the old for the Cartier boutique on Rue de la Paix&#8221; &#8212; MyWatch EN\" src=\"https:\/\/www.my-watchsite.com\/blog\/a-rejuvenation-cure-for-the-cartier-boutique-on-rue-de-la-paix\/embed\/#?secret=wPbSEixlcZ#?secret=ZctzaAtHkL\" data-secret=\"ZctzaAtHkL\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>After over two years of renovations, on October 28, Cartier revealed the new face of its 13 Paix boutique. Time to explore and (re)discover this mythical Paris boutique and its many floors filled with jewels, watches, accessories and fragrances, nestled in a reinvented decor created by masters of the art. A magnificent testament to the spirit of maison Cartier.<\/p>\n","protected":false},"author":3,"featured_media":14166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[422,8,421],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>13 Paix, finally renovated<\/title>\n<meta name=\"description\" content=\"Cartier unveils its 13 Paix flagship. The new decor, faithful to the brand, provides a backdrop for watches and jewellery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.my-watchsite.com\/blog\/private-tour-of-cartiers-new-flagship-frank-in-wonderland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Paix, finally renovated\" \/>\n<meta property=\"og:description\" content=\"Cartier unveils its 13 Paix flagship. The new decor, faithful to the brand, provides a backdrop for watches and jewellery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.my-watchsite.com\/blog\/private-tour-of-cartiers-new-flagship-frank-in-wonderland\/\" \/>\n<meta property=\"og:site_name\" content=\"MyWatch EN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MyWatchSite\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-30T15:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-09T08:13:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.my-watchsite.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/cartier2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chlo\u00e9 Redler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mywatchsite\" \/>\n<meta name=\"twitter:site\" content=\"@mywatchsite\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chlo\u00e9 Redler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.my-watchsite.com\/blog\/private-tour-of-cartiers-new-flagship-frank-in-wonderland\/\",\"url\":\"https:\/\/www.my-watchsite.com\/blog\/private-tour-of-cartiers-new-flagship-frank-in-wonderland\/\",\"name\":\"13 Paix, finally renovated\",\"isPartOf\":{\"@id\":\"https:\/\/www.my-watchsite.com\/blog\/#website\"},\"datePublished\":\"2023-01-30T15:45:00+00:00\",\"dateModified\":\"2023-06-09T08:13:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.my-watchsite.com\/blog\/#\/schema\/person\/d0a71aaf376997c19bcc32876032e616\"},\"description\":\"Cartier unveils its 13 Paix flagship. 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