{"id":14463,"date":"2023-03-09T11:15:00","date_gmt":"2023-03-09T10:15:00","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/?p=14463"},"modified":"2023-05-30T17:37:16","modified_gmt":"2023-05-30T15:37:16","slug":"g-shock-celebrates-its-40th-anniversary","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/g-shock-celebrates-its-40th-anniversary\/","title":{"rendered":"G-Shock celebrates its 40th\u00a0anniversary!"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u3010MR-G\u3011MRG-B2000GA Promotion Movie \u65e5\u672c\u8a9e\u7248(Japanese Ver.\uff09\uff5cCASIO G-SHOCK\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cSmhmJ1JZqw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>G-Shock: 40 years of innovation<\/strong><\/h2>\n\n\n\n<p>Although G-Shock is now known as its own brand, it is part of Japanese group Casio, started in 1946 by Tadao Kashio in the Tokyo suburbs. At first, the company produced precise instruments for the industrial sector; it then moved on to the production of calculators and cash registers. Their business blew up: in the 70s-80s, every household owned a Casio calculator.<\/p>\n\n\n\n<p>In\u00a01974, the Japanese group decided to diversify and entered the watch market. With the boom of quartz, Casio launched their first electronic watch, Casiotron. The first chapter of a beautiful story.<\/p>\n\n\n\n<p>The first G-Shock watch came about around 10\u00a0years later. Legend says Casio engineer Kikuo\u00a0Ibe dropped the watch his father had gifted him. The piece broke upon impact, and the loss of an object so dear to him gave Ibe the impetus to try and create an ultra-resistant watch.<\/p>\n\n\n\n<p>After receiving his boss\u2019s approval for the new project, Ibe was joined by two other engineers, Yuichi\u00a0Masuda and Takashi\u00a0Nikaido. Their goal: to create a watch which could resist a 10-metre fall to the ground, survive 100-m water immersion and have a 10-year power reserve. A real challenge in 1981. However, two years later, Kikuo\u00a0Ibe introduced the very first G-Shock DW-5000C.<\/p>\n\n\n\n<p>This watch was perfect for manual workers since it could resist their intense workday. However, inconclusive public response led to relatively low first sales. The rectangular, rubber design was not to everyone&#8217;s taste&#8230; It became popular thanks to lovers of extreme sports, especially skaters, who took a liking for this model and put it on the map.<\/p>\n\n\n\n<p>That is how the G-Shock journey started and then never ended. The brand has never stopped innovating, reinventing the shape of their watches and improving the resistance of their models to satisfy divers, adventurers, regular workers and the increasing number of G-Shock enthusiasts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>G-Shock turns 40: anniversary watches<\/strong><\/strong><\/h2>\n\n\n\n<p>Achieving four decades of innovation and success is something to celebrate! To commemorate this milestone, G-Shock introduced a few watches made with particularly innovative manufacturing techniques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>The Flare Red: MTG-B3000FR and GWG-2040-FR<\/strong><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/03\/gshok2.jpg\" alt=\"\" class=\"wp-image-26516\" \/><figcaption class=\"wp-element-caption\">The MTG-B3000FR and the GWG-2040-FR, two flamboyant watches celebrating the 40<sup>th<\/sup> anniversary of the G-Shock.<\/figcaption><\/figure>\n\n\n\n<p>The Flare Red collection was inspired by solar eruptions. The cases of these two watches are made of carbon and stainless steel. The innovative part: their bezels were crafted using a new manufacturing technique based on the use of glass fibres to create random patterns, which differ from watch to watch. No two are alike!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/03\/gshosh1.jpg\" alt=\"\" class=\"wp-image-26514\" \/><figcaption class=\"wp-element-caption\">The carbon-insert bezel, inspired from the colours on the Sun\u2019s surface, is made of carbon layers and glass fibre sheets sprinkled with tiny phosphorescent particles.<\/figcaption><\/figure>\n\n\n\n<p>Phosphorescent particles were sprinkled into the glass fibres, which makes some bezel parts glow in the dark. A striking yet one-of-a-kind feat. To commemorate the 40 years, the G-Shock model also features a logo drawn by artist Eric\u00a0Haze on the caseback, as well as a \u201cSince 1983\u201d engraving and 4 stars on the buckle clasp.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/03\/gshok.jpg\" alt=\"\" class=\"wp-image-26517\" \/><figcaption class=\"wp-element-caption\">The GWG-2040-FR displays a streamlined figure and a dial engraved with the special sunburst pattern.<\/figcaption><\/figure>\n\n\n\n<p>These two watches display a bulky and very masculine design. They keep the characteristic functions of their respective collections including a 200-m water resistance. Both models were produced in limited edition and are available for \u20ac1,150 for the Flare Red GWG-2040FR and \u20ac1,350 for the MTG-B3000FR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>G-Shock GMW-B5000 Full Metal Eric Haze<\/strong><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/03\/gshok4-1.jpg\" alt=\"\" class=\"wp-image-26519\" \/><figcaption class=\"wp-element-caption\">The GMW-B5000 Full Metal Eric\u00a0Haze was inspired by the artist\u2019s graffiti style.<\/figcaption><\/figure>\n\n\n\n<p>G-Shock has collaborated with Eric\u00a0Haze since the late 90s. The pop-art artist has also created logos for the 25<sup>th<\/sup>, 30<sup>th<\/sup> and 35<sup>th<\/sup> anniversaries of the Japanese watchmaker. No way he could have missed the 40<sup>th<\/sup>! First, the watch is delivered in a beautiful packaging with a pattern design that references one of the artist\u2019s pieces.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/03\/gshok6.jpg\" alt=\"\" class=\"wp-image-26521\" \/><figcaption class=\"wp-element-caption\">The instrument is delivered in a special box with the specially-made G-Shock 40<sup>th<\/sup> anniversary logo.<\/figcaption><\/figure>\n\n\n\n<p>That same pattern is also displayed on the strap in stainless steel with black IP coating. The original graffiti design dots were laser-engraved for quite an original, elegant result. As for the case, it is the same as that of the very first G-Shock (DW-5000) but entirely in stainless steel. The caseback is the only element in diamond-like carbon (DLC), a material as solid as diamond. It was engraved with a \u201c40\u00a0th\u201d logo to celebrate the anniversary.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/03\/gshok5.jpg\" alt=\"\" class=\"wp-image-26520\" \/><figcaption class=\"wp-element-caption\">The steel bracelet was coated in black IP and laser-engraved with patterns of dots reproducing original graphics by the artist.<\/figcaption><\/figure>\n\n\n\n<p>This watch displays beautiful details. The contours of the dial represent a brick wall reminiscent of Eric\u00a0Haze\u2019s \u201cstreet\u201d aesthetic. The main event is his signature graffiti tag which appears in red backlight when you activate the light of the watch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/03\/gshock7.jpg\" alt=\"\" class=\"wp-image-26522\" \/><figcaption class=\"wp-element-caption\">Haze\u2019s signature graffiti tag becomes visible to the owner of the watch when the light button is activated.<\/figcaption><\/figure>\n\n\n\n<p>The G-Shock GMW-B5000 Full Metal Eric\u00a0Haze is water resistant up to 200 m, equipped with a Bluetooth function and can be recharged with natural lighting thanks to the TOUGH SOLAR technology. It is available for \u20ac750.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>G-Shock MRG-B2000GA-1A Sadanobu<\/strong>\u00a0<strong>Gassan<\/strong><\/strong><\/h3>\n\n\n\n<p>Sadanobu\u00a0Gassan is one of the leading Japanese swordsmiths. Having inherited centuries of savoir-faire for generations of renowned swordsmith lineage, he has agreed to collaborate with G-Shock to make an exceptional watch, available in a limited edition of only 500 pieces.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/03\/gshok8.jpg\" alt=\"\" class=\"wp-image-26523\" \/><figcaption class=\"wp-element-caption\">The MRG-B2000GA-1A Sanadobu\u00a0Gassan by G-Shock.<\/figcaption><\/figure>\n\n\n\n<p>The watch pays tribute to the ancestral techniques of Japanese swordsmithing. The bezel displays a unique ayasugi pattern reproducing the design of high-quality sword blades. It was forged in new hybrid titanium that integrates pure recrystallized titanium and multiple layers of titanium Ti64. To ensure the patterns looked identical to that of quenched blades, the manufacturing process was supervised by Gassan himself.<\/p>\n\n\n\n<p>The case is made of pure titanium finished with deep hardening for increased resistance and a very traditional feel to the design. The result is gorgeous, and topped with a small plaque placed at 10 o\u2019clock on the case and engraved with \u201c40\u00a0th\u201d to commemorate the anniversary. The titanium bracelet is just as breathtaking with two hand-engraved inscriptions \u2013\u00a0\u935b and \u932c\u00a0\u2013 which symbolise the Gassans\u2019 devotion to Japanese swordsmithing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2023\/03\/shok9.jpg\" alt=\"\" class=\"wp-image-26524\" \/><figcaption class=\"wp-element-caption\">The titanium bracelet displays two inscriptions which symbolise the Gassans\u2019 devotion to Japanese swordsmithing.<\/figcaption><\/figure>\n\n\n\n<p>No need to say the watch was manufactured with a 200-m water resistance as well as impact resistance and anti-magnetism. This precious gem also comes with a Bluetooth function and the TOUGH SOLAR technology to recharge the battery with natural lighting. With a natural effect on the price&#8230; \u20ac7,500. That is how much you will have to spend to own and wear this watch. G-Shock clearly did not hold back for its 40<sup>th<\/sup> anniversary commemoration, as for us? We&#8217;re thrilled!<\/p>\n\n\n\n<p><a href=\"https:\/\/gshock.casio.com\/intl\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>G-SHOCK WEBSITE<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.lecalibre.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LE CALIBRE WEBSITE<\/strong><\/a><\/p>\n\n\n\n<p><strong><strong>See Frank Sans C\u2019s latest video on blue dials:<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"7 TOP MONTRES \u00c0 CADRAN BLEU\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ifeLIwpHWeo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>See also:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"16 MONTRES \u00c0 MOINS DE 300 \u20ac POUR NO\u00cbL ! (SAUF LA CERISE ROCK N&#039; ROLL SUR LE G\u00c2TEAU...)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GL2TLilMCSA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Montres de rockstar \u00e0 35.000\u20ac !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P3N0JnL8qeE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Read also:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mywatch-en wp-block-embed-mywatch-en\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"lnq5OC89w7\"><a href=\"https:\/\/www.my-watchsite.com\/blog\/christmas-shopping-affordable-watches\/\">Christmas shopping:\u00a0affordable\u00a0watches<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Christmas shopping:\u00a0affordable\u00a0watches\u00a0\u00bb &#8212; MyWatch EN\" src=\"https:\/\/www.my-watchsite.com\/blog\/christmas-shopping-affordable-watches\/embed\/#?secret=yApelEWNX7#?secret=lnq5OC89w7\" data-secret=\"lnq5OC89w7\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>40 years ago, Casio introduced a completely new model of watch which would forever change the world of watchmaking: the G-Shock. This tough, water-resistant timepiece was designed to resist all sorts of impacts. After four decades of innovation, its incredible success is still as strong. It\u2019s time to celebrate the 40th anniversary of G-Shock and for the occasion, the industry giant from Japan introduced a few exclusive pieces. Here they are.<\/p>\n","protected":false},"author":26,"featured_media":14466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[378],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G-Shock celebrates its 40th anniversary!<\/title>\n<meta name=\"description\" content=\"It\u2019s time to celebrate the 40th anniversary of G-Shock and for the occasion, the industry giant from Japan introduced a few exclusive pieces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.my-watchsite.com\/blog\/g-shock-celebrates-its-40th-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G-Shock 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