{"id":16079,"date":"2023-08-28T12:54:00","date_gmt":"2023-08-28T10:54:00","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/?p=16079"},"modified":"2023-09-07T13:21:26","modified_gmt":"2023-09-07T11:21:26","slug":"rolex-buys-bucherer-a-new-kingdom-for-the-crown","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/rolex-buys-bucherer-a-new-kingdom-for-the-crown\/","title":{"rendered":"Rolex buys Bucherer: a new kingdom for the Crown\u2026"},"content":{"rendered":"\n
\"\"
The Bucherer\u00a0boutique on the 12 boulevard des Capucines in Paris.<\/strong><\/figcaption><\/figure>\n\n\n\n

A common history<\/strong><\/strong><\/h2>\n\n\n\n

As a result of a lack of any direct descendants, J\u00f6rg Bucherer \u2013\u00a0president of the yet independent society \u2013 decided to sell his company to one of the leaders of worldwide luxury watchmaking. A carefully thought-out and strategic decision that strengthens a historical collaboration, which started in 1924 when Bucherer became Rolex\u2019s authorized retailer. The two firms then continued helping each other rise to the top of a very competitive global market.<\/p>\n\n\n\n

\"\"
\u00a0Rolex has been represented since 2013 in Bucherer\u2019s Parisian boutique and will now benefit from a 100 m2 <\/sup>brand new area exclusively dedicated to the world of Rolex \u2013 \u00a9\u00a0Rolex.<\/strong><\/figcaption><\/figure>\n\n\n\n

What is next for Bucherer?<\/strong><\/strong><\/h2>\n\n\n\n

With more than 100\u00a0points of sale throughout the world \u2013 Switzerland, United States, England, Germany, France, Denmark, Austria \u2013 including 53 of them distributing Rolex\u2019s products and 48 for Tudor\u2019s products, the retailer confirms its success and expects the Swiss brand to keep up with this growth. While keeping the same name, the Maison will keep practising their own activities. \u201cThey will effectively be integrated to the Rolex group once the competition authorities will have confirmed the takeover\u201d<\/em> the watch brand confirmed. J\u00f6rg Bucherer is the last active member of the group to have known Hans Wilsdorf, founder of Rolex. He will thus stay Honorary Chairman of the group.<\/p>\n\n\n\n

\"\"
The new showcase of Rolex watches at Bucherer\u2019s shop on the boulevard des Capucines in Paris \u2013 \u00a9\u00a0Rolex.<\/strong><\/figcaption><\/figure>\n\n\n\n

\u00ab\u00a0The Rolex group is convinced that this takeover is the best outcome possible for all the group\u2019s brands, but also for all the watch and jewellery business partners, as well as for all the Bucherer group employees.\u201d<\/em><\/p><\/blockquote><\/figure>\n\n\n\n

What about the other Rolex\u00a0partners? They do not have any reason to worry, as \u201cthe profitable collaboration<\/em> [\u2026] with the other authorized retailers of the group will stay the same.\u201d <\/em>the Crown declares.<\/p>\n\n\n\n

Watch this space\u2026<\/p>\n\n\n\n

ROLEX WEBSITE<\/a><\/p>\n\n\n\n

BUCHERER WEBSITE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What a surprise! The news came like a hurricane over the watchmaking world, as Rolex takes over famous retailer Bucherer for the start of the season. Though sudden, these were foreseeable news considering the close, decades old partnership of these two watchmaking giants.<\/p>\n","protected":false},"author":3,"featured_media":16082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[234,27],"acf":[],"yoast_head":"\nRolex buys Bucherer<\/title>\n<meta name=\"description\" content=\"Rolex takes over famous retailer Bucherer for the start of the season. 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