{"id":16663,"date":"2024-01-08T17:34:00","date_gmt":"2024-01-08T16:34:00","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/?p=16663"},"modified":"2024-02-07T13:24:34","modified_gmt":"2024-02-07T12:24:34","slug":"hublot-teams-up-with-sorai-to-save-endangered-rhinos","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/hublot-teams-up-with-sorai-to-save-endangered-rhinos\/","title":{"rendered":"Hublot teams up with SORAI to save endangered rhinos"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Une montre qui sauve les rhinos avec SORAI et Kevin Pietersen ! (mettez les sous-titres !)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f3mPPrzuH-8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hublot and Kevin Pietersen, together in the fight to save rhinos<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/sorai7.jpg\" alt=\"\" class=\"wp-image-32976\" style=\"aspect-ratio:1;width:600px;height:auto\" \/><figcaption class=\"wp-element-caption\">Aerial view of a Kruger Nation Park helicopter tracking rhinos to dehorn them, a crucial way to protect them from poaching.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote has-text-color has-medium-font-size\" style=\"color:#4102a1\"><blockquote><p>&#8220;<em>Our actions on the ground (surveillance teams and equipment to prevent poaching, rhino sanctuaries and refuges) are vital. However, in order to act, we first need to raise public awareness, increase publicity and make this a visible cause. Hublot is helping us on the ground by donating proceeds from the sale of the Big Bang Unico <\/em>SORAI <em>and by lending the brand&#8217;s voice to our cause to bring it to global attention. In the three years since we began this joint venture, it has yielded concrete results.<\/em>&#8220;<br>Kevin Pietersen,  founder of SORAI<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/kevinp.jpg\" alt=\"\" class=\"wp-image-33017\" style=\"aspect-ratio:1.6071428571428572;width:600px;height:auto\" \/><figcaption class=\"wp-element-caption\">Kevin Pietersen, SORAI founder, with one of the park rangers<\/figcaption><\/figure>\n\n\n\n<p>Hublot, the Swiss watchmaker, has been working hand in hand with SORAI \u2013 Save Our Rhino Africa India \u2013 an organisation founded by former international cricket star Kevin Pietersen, since 2019. This collaboration was formed during a 2017 meeting between Pietersen and Hublot CEO Ricardo Guadalupe, in England. Moved by the former cricket star\u2019s commitment to the cause, Hublot now actively partakes in the protection of endangered rhinos, a species on the verge of extinction.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-text-align-center has-primary-color has-text-color has-medium-font-size\" style=\"font-style:normal;font-weight:400\"><blockquote><p><strong>S<strong><strong>upport the cause by purchasing goodies at<\/strong> <a href=\"https:\/\/oursorai.com\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/oursorai.com<\/a>.<\/strong><\/strong><br><br><em>&#8220;There\u2019s no way I could possibly turn a blind eye to Kevin Pietersen\u2019s endeavour. He is a fascinating man, and when Ricardo Guadalupe, Hublot\u2019s CEO, offered to introduce us, I immediately said yes! It was at that moment I understood the truthfulness of his message \u201cCome here and visit us, you\u2019ll be forever changed\u201d, and that\u2019s exactly what happened.&#8221;<\/em><\/p><cite>Frank Sans C, on his return from Kruger Nation Park in South Africa<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Over the last ten years, 90% of the rhino population was killed by poachers. Today, there are fewer than 30,000 left in the wild, in the entire world. This bleak observation only emboldened the organisation to work tirelessly to save these animals from certain extinction. Thanks to Hublot\u2019s notoriety, Pietersen hopes to spread his message across the world and reach new audiences (who might not know him from watching cricket games)!<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"32975\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/sorai9.jpg\" alt=\"\" class=\"wp-image-32975\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"32974\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/sorai8.jpg\" alt=\"\" class=\"wp-image-32974\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Rangers from Kruger National Park tracking poachers<\/figcaption><\/figure>\n\n\n\n<p>One of the reasons why rhinos are targeted by poachers is because of a superstition that rhino horn powder possesses healing properties and is an aphrodisiac. This belief is inaccurate, misleading, and above all a scam. Pietersen makes a point of this during his interview with Frank Sans C on his YouTube channel, and we can feel how exasperated he is by this persisting myth. Especially since there is no scientific evidence of rhino horn having any therapeutic or aphrodisiac properties, being that it\u2019s just keratin, like our fingernails.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/sorai11.jpg\" alt=\"\" class=\"wp-image-32978\" \/><figcaption class=\"wp-element-caption\">Founded in 2018, SORAI supports organisations that rescue abandoned, injured, and orphaned endangered species and rehabilitate them where possible.<\/figcaption><\/figure>\n\n\n\n<p>Knowing this fact becomes unbearable when you are aware of the barbaric methods poachers us to get the horns. This involves shooting the animals to saw off their horns with a chainsaw, leaving them to die in agonizing pain, sometimes creating orphans in their destructive wake.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/sorai10.jpg\" alt=\"\" class=\"wp-image-32977\" \/><figcaption class=\"wp-element-caption\">The organisation ensures that these keystone African and Indian species survive and thrive, this includes saving and rearing baby rhinos at their sanctuary.<\/figcaption><\/figure>\n\n\n\n<p>The trade of rhino horns has been outlawed globally by CITES (the Convention on International Trade in Endangered Species) since 1977. This, however, does not stop poachers from perpetrating atrocities, all because the price of a kilo of rhino horn exceeds that of gold. Shocking!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/ricardo.jpg\" alt=\"\" class=\"wp-image-33130\" style=\"aspect-ratio:1.6071428571428572;width:600px;height:auto\" \/><figcaption class=\"wp-element-caption\">Kevin Pietersen and Ricardo Guadalupe, Hublot&#8217;s CEO<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote has-text-color has-medium-font-size\" style=\"color:#f66804\"><blockquote><p>\u201c<em>If purchasing a watch can buy time, then it is a small gesture with huge implications. Saving the rhino is an urgent matter for both the planet and future generations. When brand ambassador and former international cricketer Kevin Pietersen launched SORAI in 2018, we felt it was entirely natural to join forces with him in his race against time to beat the poachers. We have used our limited editions to help him gain access to more state-of-the-art technologies on the ground, put together more surveillance teams, as well as rescue injured or orphaned rhinos, with the single shared aim of shielding this endangered species.\u201d<\/em><br>Ricardo Guadalupe, Hublot&#8217;s CEO.<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A limited-edition watch serving SORAI\u2019s mission<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/sorai4.jpg\" alt=\"\" class=\"wp-image-32972\" \/><figcaption class=\"wp-element-caption\">The Big Bang Unico SORAI watch, third showpiece resulting from the collaboration between Hublot and SORAI.<\/figcaption><\/figure>\n\n\n\n<p>To help SORAI with its many missions, Hublot showcases a new Big Bang Unico SORAI every two years. These missions include identifying new technologies to fight poaching (thermal imaging cameras, GPS trackers, drones and so on), raising awareness among current and future generations, providing a refuge to injured rhinos and orphaned ones (like the Kruger National Park and Sanctuary that Frank Sans C visited), and strengthening the ranger teams, which monitor the protected areas.<br>10% of all proceeds from this watch, limited to 100 copies, will be directly donated to the projects SORAI supports.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/sorai3.jpg\" alt=\"\" class=\"wp-image-32971\" \/><figcaption class=\"wp-element-caption\">The watch\u2019s grey ceramic casing evokes the colour of rhino skin. Limited-edition, 100 copies.<\/figcaption><\/figure>\n\n\n\n<p>Water-resistant up to 100 meters, the Big Bang Unico SORAI measures 44mm in diameter and is sculpted from grey ceramic \u2013 Hublot is the unquestionable master of this craft. It sports a sapphire crystal case and an openwork skeleton dial that\u2019s twilight tinged, displaying yellow, orange, pink, and purple hues. It\u2019s precisely when the sun sets that rhinos become active, and vulnerable to poaching.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/sorai5.jpg\" alt=\"\" class=\"wp-image-32973\" \/><figcaption class=\"wp-element-caption\">The dial sports a vibrant twilight shading blending yelow, orange, pink and purple.<\/figcaption><\/figure>\n\n\n\n<p>Popping out of the 9<sup>th<\/sup> counter is an orange rhino, the symbol of the organisation. Within the watch beats the Unico self-winding manufacture calibre with a 72-hour power reserve. Thanks to the ingenious One Click interchangeable strap system, it can be worn either with a grey fabric strap or a black, purple, and orange camouflage one.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"32968\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/sorai2.jpg\" alt=\"\" class=\"wp-image-32968\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"32969\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/sorai1.jpg\" alt=\"\" class=\"wp-image-32969\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Big Bang Unico SORAI is available either with a black, purple, and orange camouflage strap or a grey strap.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u20ac25,200<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.my-watchsite.com\/big-bang\/8171-big-bang-unico-sorai.html\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read the Big Bang Unico SORAI full technical sheet<\/a>.<\/p>\n\n\n\n<p>Nominee at the \u201cMontre de l\u2019Ann\u00e9e 2023\u201d competition in the \u20ac25,001 to \u20ac50,000 category.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PREVIOUS EDITIONS :<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2021<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"32985\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/hublot1.jpg\" alt=\"\" class=\"wp-image-32985\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"32986\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/hublot2.jpg\" alt=\"\" class=\"wp-image-32986\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Big Bang Unico SORAI 2021 edition<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2019<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"32988\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/hublot4-2.jpg\" alt=\"\" class=\"wp-image-32988\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"32983\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/01\/hublot3.jpg\" alt=\"\" class=\"wp-image-32983\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Big Bang Unico SORAI 2019 edition<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.hublot.com\/en-fr\" target=\"_blank\" rel=\"noreferrer noopener\">HUBLOT WEBSITE<\/a><\/p>\n\n\n\n<p><strong>To support the cause, head over to<a href=\"https:\/\/oursorai.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> THE SORAI ORGANISATION WEBSITE<\/a><\/strong>.<\/p>\n\n\n\n<p><strong>See also:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HUBLOT - BIG BANG UNICO SORAI 44MM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fjj3MSV0ZRo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HUBLOT - BIG BANG UNICO SORAI\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KJl40McyhYU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HUBLOT - LAUNCH OF THE NEW BIG BANG UNICO SORAI\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mH1qmZI_kyc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/oursorai.com\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/oursorai.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frank Sans C sets out on an incredible journey to South Africa to visit the SORAI wildlife sanctuary and witness a rhino rescue mission! This journey, organized by Hublot, warns us about the rapid extinction of rhinos. Kevin Pietersen, former international cricketer and founder of the SORAI organisation, whose mission is to protect these gentle giants, takes Frank to the South African savannah to show him exactly why this tragedy is unfolding. This programme is sure to leave us deeply moved and better informed about the plight that rhinos face today. As a bonus showstopper, little Daisy is bottle fed, and Frank presents the Big Bang Unico SORAI watch, third showpiece born of a fruitful collaboration between Hublot and SORAI.<\/p>\n","protected":false},"author":3,"featured_media":16666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10,574],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hublot teams up with SORAI to save endangered rhinos<\/title>\n<meta name=\"description\" content=\"Founder of the SORAI association for the protection of large mammals, Kevin Pietersen warns of the fate of this majestic species.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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