{"id":17113,"date":"2024-02-26T13:50:00","date_gmt":"2024-02-26T12:50:00","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/?p=17113"},"modified":"2024-04-05T11:18:54","modified_gmt":"2024-04-05T09:18:54","slug":"new-chanel-boutique-on-fifth-avenue","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/new-chanel-boutique-on-fifth-avenue\/","title":{"rendered":"New Chanel boutique on Fifth Avenue"},"content":{"rendered":"\n
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The new Chanel boutique on the legendary Fifth Avenue in New York \u2013 \u00a9 Chanel.<\/figcaption><\/figure>\n\n\n\n

Undoubtedly inspired by Coco Chanel<\/strong><\/strong><\/h2>\n\n\n\n

In the heart of the historic Crown Building \u2013 founded in 1921 and inspired by French Beaux-Arts architecture \u2013 stands Chanel\u2019s new boutique. The fa\u00e7ade is chiselled in dusky black granite that elegantly contrasts with the screens cast in bronze, which shimmer behind a steel and glass structure. This new flagship is an homage to the legendary Chanel boutique at 31 rue Cambron in Paris. Black and gold reign supreme, and dashes of rock crystal \u2013 a material dear to Miss Chanel\u2019s heart \u2013 are cleverly sprinkled all around this new flagship. Collection of contemporary art, antiques, custom-made furniture, and light fixtures adorn the boutique.<\/p>\n\n\n\n

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The superb entrance of the boutique, bedecked with black and gold lacquer panes, sprinkled with wooden lotus bouquets hailing from Japan\u2019s Edo period \u2013 \u00a9 Chanel.<\/figcaption><\/figure>\n\n\n\n

Black and gold lacquer panes set the stage for what\u2019s to come. You are greeted by bouquets of lotus flowers carved in aged wood from Japan\u2019s Edo period, as you enter the boutique. Then, the golden walls that enclose the exhibition floor draws your gaze up towards the \u2018Attrape-r\u00eave\u2019 (or dreamcatcher) chandeliers, which were crafted in rock crystal by the Parisian goldsmith Goossens.<\/p>\n\n\n\n

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One of the many showrooms of the boutique – \u00a9 Chanel.<\/figcaption><\/figure>\n\n\n\n

As you continue the tour, you will enter two different showrooms, both dedicated to high jewellery, that will stun you with their double height ceilings decorated with Coromandel style lacquer screen walls \u2013 a clever nod to the fabulous Coromandel folding screens in Gabrielle Chanel\u2019s apartment.<\/p>\n\n\n\n

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The spectacular staircase leading to the mezzanine is studded with rock crystal banisters, bordered with 24 carat gold, and created by Goossens \u2013 \u00a9 Chanel.<\/figcaption><\/figure>\n\n\n\n

The customer experience is truly unique. As you enter the parlour where the watches are presented, the magnificent staircase brings the whole room together. It follows the walls up to the mezzanine and is decorated with rock crystal banisters bordered with 24 carat gold created by Goossens. The cherry on top is the mezzanine, a space designed for private appointments and high jewellery.<\/p>\n\n\n\n

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The golden walls are lit by \u2018Attrape-r\u00eaves\u2019 chandeliers made of rock crystal by Goossens, the famous Parisian goldsmith \u2013 \u00a9 Chanel.<\/figcaption><\/figure>\n\n\n\n

A work of art among works of art<\/strong><\/strong><\/h2>\n\n\n\n

True to the spirit of Coco Chanel \u2013 a patron of the arts and avid collector \u2013 this boutique is rich with all sorts of artworks. A sculpture in patina copper and steel with amber-coloured crystal by Andr\u00e9 Dubreuil shares a common space with a custom polyptych wall collage featuring 13 panels of gold leaf on linen by Iranian American painter Y.Z. Kami. Shift your gaze and you will find a black wooden wall installation created by Louis Nevelson rubbing shoulders with a portrait by Brazilian artist and photographer Vik Muniz, of Gabriel Chanel\u2019s face entirely covered in jewels titled \u2018Chanel, Pictures of Diamonds\u2019.<\/p>\n\n\n\n

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The Coromandel screens are hand-painted.
Works by Brazilian artist and photographer Vik Muniz, titled \u2018Chanel, Pictures of Diamonds\u2019, portraying Gabriel Chanel\u2019s face entirely covered in jewels.
Tempera on wood and metal panes by the Norwegian expressionist painter Anna-Eva Bergman.
 \u00a9 Chanel.<\/figcaption><\/figure>\n\n\n\n

A jewelbox for Chanel\u2019s current collections<\/strong><\/strong><\/h2>\n\n\n\n

It goes without saying that you can find such famous jewellery collections as \u2018<\/strong>Coco Crush\u2019, \u2018Cam\u00e9lia\u2019, \u2018Ruban\u2019, and \u2018Com\u00e8te\u2019. Iconic watches like the \u2018J\u00a012\u2019 or \u2018Premi\u00e8re\u2019 models (among other watchmaking paragons) also fill the boutique. <\/p>\n\n\n\n

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\u00a9 Chanel.<\/figcaption><\/figure>\n\n\n\n

To celebrate the opening of the boutique, some very exclusive high jewellery pieces made their appearance. This is the case for the famous 55.55 necklace, who left its Parisian residence, place Vend\u00f4me, to show off its 55.55-carat diamond. This mammoth jewel sits in the centre of N\u00b05 perfume bottle, also made entirely of diamonds. This work of art is at the heart of Chanel\u2019s heritage, a genuine masterpiece to behold whenever the time is right like a comet that only comes once every hundred years.<\/p>\n\n\n\n

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The 55.55 necklace, from the N\u00b05 high jewellery collection, was created to celebrate the 100th<\/sup> anniversary of N\u00b05 perfume by Chanel – \u00a9 Chanel.

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CHANEL Watches & Fine Jewelry Fifth <\/strong>
Avenue Flagship 730 Fifth Avenue
New York, NY 10019
(212) 535-5828<\/strong><\/p>\n\n\n\n

CHANEL WEBSITE<\/a><\/p>\n\n\n\n

See also:<\/strong><\/p>\n\n\n\n

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