{"id":17612,"date":"2024-05-21T15:12:00","date_gmt":"2024-05-21T13:12:00","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/?p=17612"},"modified":"2024-06-10T15:21:20","modified_gmt":"2024-06-10T13:21:20","slug":"shaping-materials-in-milan","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/shaping-materials-in-milan\/","title":{"rendered":"\u201cShaping Materials\u201d in Milan"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;Shaping Materials&quot;, our new exhibition\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bMzWnZbKLCM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In the heart of the exhibition<\/strong><\/h2>\n\n\n\n<p>By its historical heritage and its artistical creativity, Milan, centre of the fashion and design world, appears to be the perfect city and in total adequacy with the subject \u201cShaping Materials\u201d. While putting the emphasis on their desire to always go further on technical and innovative matter, Audemars Piguet shapes this retrospective by presenting the essential steps for the transformation of raw materials by watchmaker masters into watches elements.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/06\/ap4.jpg\" alt=\"\" class=\"wp-image-35995\" \/><\/figure>\n\n\n\n<p>Titanium, ceramic, carbon, platinum or gold, the different matters hold no secrets anymore for Audemars Piguet. The brand even recently released a <a href=\"https:\/\/www.audemarspiguet.com\/com\/en\/watch-collection\/royal-oak\/26735SG.OO.1320SG.01.html\" target=\"_blank\" rel=\"noreferrer noopener\">Royal Oak Selfwinding Flying Tourbillon Openworked<\/a> in sand gold \u2013 a new 18-carats gold alloy composed of palladium and coper. The journey into the exhibition keeps on going by confirming the brand status as a watchmaker of shape watches.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/06\/ap3.jpg\" alt=\"\" class=\"wp-image-35994\" \/><\/figure>\n\n\n\n<p>Using traditional round, squared or rectangular cases, the brand loves to wander off the beaten tracks to explore less conventional geometries such as trapeze or octagonal. Those timepieces coming from current or heritage collections are showcased in the five spaces composing the exhibition. Visitors are entirely immerged in the heart of a great Maison, in the heart of Milan \u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/06\/ap5.jpg\" alt=\"\" class=\"wp-image-35999\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote has-text-color has-medium-font-size\" style=\"color:#fba0a0\"><blockquote><p><em>\u201cWe are delighted to host the new brand exhibition &#8220;Shaping Materials&#8221; in Milan, sharing our savoir-faire and passion for Haute Horlogerie with watch lovers and novices alike. Its free-spirited exploration of materials and shapes, past and present, strongly resonates with the city of Milan \u2013 a centre of history, creativity and design. This exhibition also complements the opening of our new AP House Milano, located in the building of the former Garage Traversi on Via Bagutta, further strengthening the brand\u2019s local ties with the city and the Italian market.\u201d<\/em><br>Ilaria Resta &#8211; CEO Audemars Piguet<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/06\/ap2.jpg\" alt=\"\" class=\"wp-image-35998\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In the heart of Milan<\/strong><\/h2>\n\n\n\n<p>The golden pavilion housing the exhibition stands out by its shimmering surface and its hypnotic light effects. Pure symbiosis between History and modernity, the building establishes a dialogue with the baroque architecture of the former archiepiscopal seminary surrounding the Piazza del Quadrilatero. This city\u2019s iconic building was recently bought by the architects Michel Lucchi and Michel B\u00f6nan. Formerly housing a bookshop, a printing house, a hospital and a school, the building houses nowadays the Portrait Hotel, restaurants and luxury boutiques. A lively and unmissable place in the city.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2024\/06\/ap6.jpg\" alt=\"\" class=\"wp-image-36003\" \/><\/figure>\n\n\n\n<p><strong>To visit the exhibition:<\/strong><\/p>\n\n\n\n<p>From 3 to 16 June 2024<br>Portrait Milano \u2013 Corso Venezia, 11, 20121 Milano<br>Open from 12 pm to 20 pm \u2013 Open to all, free of charges<br>Click<a href=\"https:\/\/booking.audemarspiguet.com\/rsvp\/76c61d1a-17db-41ea-a4f2-d098b6d87af0\" target=\"_blank\" rel=\"noreferrer noopener\"> here <\/a>to book a free ticket and have access to the exhibition.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.audemarspiguet.com\/com\/en\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">AUDEMARS PIGUET&#8217;S WEBSITE<\/a><\/p>\n\n\n\n<p><strong>To watch more:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Les mini-montres : la nouvelle mode dont on parle d\u00e9j\u00e0 un max !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/axbkmjfbM_c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>To read more: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mywatch-en wp-block-embed-mywatch-en\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"n8LOqdtxo6\"><a href=\"https:\/\/www.my-watchsite.com\/blog\/audemars-piguet-the-pinnacle-of-hospitality\/\">Audemars Piguet, the pinnacle of hospitality<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Audemars Piguet, the pinnacle of hospitality&#8221; &#8212; MyWatch EN\" src=\"https:\/\/www.my-watchsite.com\/blog\/audemars-piguet-the-pinnacle-of-hospitality\/embed\/#?secret=rS9GGV8rGR#?secret=n8LOqdtxo6\" data-secret=\"n8LOqdtxo6\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mywatch-en wp-block-embed-mywatch-en\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"mgFuFjBRBL\"><a href=\"https:\/\/www.my-watchsite.com\/blog\/in-mini-mode-audemars-piguet-royal-oak-mini\/\">In Mini mode, Audemars Piguet Royal Oak Mini<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;In Mini mode, Audemars Piguet Royal Oak Mini&#8221; &#8212; MyWatch EN\" src=\"https:\/\/www.my-watchsite.com\/blog\/in-mini-mode-audemars-piguet-royal-oak-mini\/embed\/#?secret=VMKmsjdm10#?secret=mgFuFjBRBL\" data-secret=\"mgFuFjBRBL\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>After the opening of its AP House in Milan at the beginning of the year, Audemars Piguet reinforces its local ties with Milan by revealing its new exhibition. \u201cShaping Materials\u201d is held from 3 to 16 June 2024 at the Hotel Portrait Milano, the occasion for the watchmaking manufacture to (re)affirm its commitment towards creativity and heritage.<\/p>\n","protected":false},"author":3,"featured_media":17613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - 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