{"id":18562,"date":"2025-05-26T18:29:00","date_gmt":"2025-05-26T16:29:00","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/?p=18562"},"modified":"2025-06-12T10:56:12","modified_gmt":"2025-06-12T08:56:12","slug":"tag-heuer-monaco-downright-mythical","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/tag-heuer-monaco-downright-mythical\/","title":{"rendered":"TAG Heuer Monaco: downright mythical"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Une ic\u00f4ne au poignet d&#039;une l\u00e9gende...\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/R_bT2_R8dTI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The odyssey of the &#8220;Monaco&#8221; is punctuated by fortuitous events and significant encounters. In 1969, Jack Heuer, then CEO of the Heuer brand, met Jo Siffert, a fiery Swiss driver. The 32-year-old young man had just won the British Grand Prix. Jack Heuer met him and signed the first automotive sponsorship contract linked to watchmaking. Together, they placed the HEUER brand logo on a car\u2014a Lotus\u2014and on the driver&#8217;s racing suit. In fact, the company director had an idea in mind and wanted to use this opportunity to launch his revolutionary movement: the Chronomatic Calibre 11, the first automatic chronograph caliber in history.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2025\/05\/tag1.jpg\" alt=\"\" class=\"wp-image-42120\" style=\"aspect-ratio:0.6206896551724138;width:600px;height:auto\" \/><figcaption class=\"wp-element-caption\">1969: advertisement for the Monaco automatic chronograph<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Birth of a revolutionary caliber<\/strong><\/h2>\n\n\n\n<p>But Heuer is no newcomer to motorsport. Founded in 1860\u2014and later renamed TAG Heuer in 1985\u2014the brand, as early as 1911, was the first to mount a chronograph on a car dashboard. In 1916, it produced the first chronograph accurate to 1\/100th of a second of a second, which would be used to time car races, which were becoming increasingly fast. It&#8217;s important to note that at that time, races were timed by hand.<br>But let&#8217;s return to the birth of this revolutionary caliber. In 1967, Jack Heuer asked if it was possible to add a Dubois-Depraz chronograph module to the Buren automatic micro-rotor caliber, a very flat movement. He was told that anything was possible, but that the production would be time-consuming and very expensive. The estimated price was so high (500,000 Swiss francs at the time \u2013 roughly 2.5 million euros today) that Mr. Heuer asked Willy Breitling, head of the Breitling family business, to join him in the adventure. Specializing in the manufacture of manual chronographs \u2013 which are wound every day \u2013 he immediately understood the value of such a technical innovation and agreed to secretly develop this mechanism with Jack Heuer.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"42119\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2025\/05\/tag-steve.jpg\" alt=\"\" class=\"wp-image-42119\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"42223\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2025\/05\/tag1-1.jpg\" alt=\"\" class=\"wp-image-42223\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">TAG Heuer Monaco Calibre 11 Chronograph<br>1970 model &#8211; Current collector&#8217;s item<\/figcaption><\/figure>\n\n\n\n<p>After two years of development, the mysterious &#8220;Project 99&#8221; culminated in 1969 with the birth of the first prototype: the Chronomatic Calibre 11. This modular movement required a specific configuration, with a winding crown placed at 9 o&#8217;clock, while the two chronograph pushers remained at 2 and 4 o&#8217;clock. An unconventional arrangement in a watchmaking world still very attached to tradition. However, the placement of the crown on the left was quickly praised for its practicality. Confident in the potential of his caliber, the visionary Jack Heuer even made it a marketing argument, claiming that one could immediately recognize &#8220;the first chronograph watch that does not wind&#8221; thanks to this unique detail. And since the caliber had an atypical construction, Jack Heuer decided to take originality even further: it required an unusual case. The choice then turned to the very first &#8220;patented waterproof&#8221; square case, developed by the Piquerez company. Jack Heuer obtained the exclusive rights to use it for his chronographs. Thus was born the \u201cMonaco\u201d, named in homage to the most emblematic Formula 1 Grand Prix.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.my-watchsite.com\/monaco\/7819-monaco.html\" target=\"_blank\" rel=\"noreferrer noopener\">Consult the technical specifications of the TAG Heuer Monaco Calibre 11 <\/a>&#8211; \u20ac7,950.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A genius idea?<\/h2>\n\n\n\n<p>Not so sure. Despite its innovative nature, the watch struggled to find an audience: sales stagnated and it remained largely ignored. However, in 1969, the official year of the Monaco&#8217;s release, Steve McQueen attended the 24 Hours of Le Mans, the most famous endurance race in the world.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2025\/05\/steve.jpg\" alt=\"\" class=\"wp-image-42118\" \/><figcaption class=\"wp-element-caption\">American actor Steve McQueen wears his &#8220;Monaco&#8221; on his right wrist.<\/figcaption><\/figure>\n\n\n\n<p>Among the drivers was Jo Siffert, competing in a Porsche 908\/02 LH Spider, who proudly displayed the Heuer Chronomatic logo on his racing suit. McQueen, already involved in directing a film dedicated to this race, Le Mans, the following year, approached Siffert. He recruited him as a technical advisor, supplier of racing cars, and stunt double for dangerous scenes\u2014some of which were filmed during the 1970 24 Hours of Le Mans. To reinforce the authenticity of his character, McQueen decided to wear the same racing suit as Siffert, and thus to highlight the Heuer logo. This choice would have a decisive influence on the watch worn on screen\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2025\/05\/tagjosiffert.jpg\" alt=\"\" class=\"wp-image-42218\" \/><figcaption class=\"wp-element-caption\">Steve McQueen and Jo Siffert during the filming of the movie Le Mans.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A question of accessories<\/strong><\/h2>\n\n\n\n<p>Props designer Don Nunley had selected several watches from a variety of brands for the film, including Rolex, Omega, and Heuer. Steve McQueen initially chose Omega&#8217;s then-fashionable Speedmaster because it had been on the lunar surface the previous year during the Apollo 11 mission. However, it was pointed out to him that, wearing Jo Siffert&#8217;s spacesuit with the Heuer logo, a watch from another brand would have looked inconsistent. Ultimately, McQueen opted for a blue-dial Monaco. Like the watch, the film was not as successful as he had hoped. Yet today, both have become legendary icons.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2025\/05\/tag.jpg\" alt=\"\" class=\"wp-image-42239\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The latest TAG Heuer Monaco novelties<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TAG Heuer Monaco Chronograph x Gulf<\/strong><\/h2>\n\n\n\n<p>Limited to 971 pieces in homage to the film Le Mans released in 1971, the TAG Heuer Monaco Chronograph x Gulf watch takes up the aesthetic and technical codes of the original Monaco, as well as the distinctive colors of the Gulf suit, reminiscent of the one worn by Jo Siffert on the circuits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2025\/05\/tag5.jpg\" alt=\"\" class=\"wp-image-42123\" \/><figcaption class=\"wp-element-caption\">The TAG Heuer Monaco Chronograph x Gulf is served on a white textile strap with orange stitching and an additional blue perforated grained calfskin strap with orange stitching.<\/figcaption><\/figure>\n\n\n\n<p>On the mechanical side, the instrument beats to the rhythm of the Caliber 11 and features the iconic crown on the left. Measuring 39 mm on each side, the brushed case in grade 2 sandblasted titanium houses a silver-grained dial adorned with Gulf&#8217;s signature blue and orange bands. It is also punctuated by two black opaline counters, at 3 o&#8217;clock and 9 o&#8217;clock, corresponding respectively to the seconds indicator and the minute chronograph.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2025\/05\/tag3.jpg\" alt=\"\" class=\"wp-image-42124\" \/><figcaption class=\"wp-element-caption\">Visible through a transparent caseback, the automatic caliber offers approximately 40 hours of power reservee<\/figcaption><\/figure>\n\n\n\n<p>The final nod to its origins: the white strap. It is made of Nomex\u00ae fabric, a flame-retardant material used for professional pilots&#8217; suits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2025\/05\/tag7.jpg\" alt=\"\" class=\"wp-image-42130\" \/><figcaption class=\"wp-element-caption\">The bracelet is equipped with a grade 2 sandblasted titanium folding clasp with double push button<\/figcaption><\/figure>\n\n\n\n<p>This connection goes beyond the simple quest for authenticity, as this particular Nomex\u00ae fabric comes from Hinchman, a small American manufacturer that supplied the suits worn during the filming of the 1970 movie Le Mans, including Steve McQueen&#8217;s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2025\/05\/tag3-1.jpg\" alt=\"\" class=\"wp-image-42204\" \/><figcaption class=\"wp-element-caption\">The iconic Gulf jumpsuit with its blue and orange vertical stripes.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u20ac9 400 <\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.my-watchsite.com\/monaco\/9505-monaco-chronograph-x-gulf.html\" target=\"_blank\" rel=\"noreferrer noopener\">Consulter la fiche technique de la TAG Heuer Monaco Chronograph x Gulf<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TAG Heuer Monaco Chronograph Stopwatch<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2025\/05\/tag8.jpg\" alt=\"\" class=\"wp-image-42121\" \/><figcaption class=\"wp-element-caption\">The TAG Heuer Monaco Chronograph Stopwatch in titanium grande 2 with a black DLC coating<\/figcaption><\/figure>\n\n\n\n<p>To commemorate the fact that TAG Heuer is now the first title partner in the history of the Formula 1 Monaco Grand Prix, this reference, also limited to 970 pieces, is inspired by vintage Heuer chronometers, of which it takes up the significant colors combining black, white and red.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2025\/05\/tag2-1.jpg\" alt=\"\" class=\"wp-image-42203\" \/><figcaption class=\"wp-element-caption\">The TAG Heuer Monaco Chronograph Stopwatch incorporates the lines and readability of vintage Heuer chronometers.<\/figcaption><\/figure>\n\n\n\n<p>Reminiscent of a timekeeping instrument, the dial features a black circle on a silver opaline background. To accentuate the already present contrast, a minute track appears in red to improve readability. Paired with a perforated calfskin strap, the case\u2014waterproof to 100 meters\u2014is machined from grade 2 titanium with a black DLC (Diamond-Like Carbon) coating.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2025\/05\/tag6.jpg\" alt=\"\" class=\"wp-image-42122\" \/><figcaption class=\"wp-element-caption\">The dial features a black circular configuration on a silver opaline background, forming a contrast that improves readability.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u20ac9,650 <\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.my-watchsite.com\/monaco\/9504-monaco-chronograph-stopwatch.html\" target=\"_blank\" rel=\"noreferrer noopener\">Consult the technical specifications of the TAG Heuer Monaco Chronograph Stopwatch.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.my-watchsite.com\/496-monaco\" target=\"_blank\" rel=\"noreferrer noopener\">Consult all our TAG Heuer Monaco watch specifications.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.tagheuer.com\/fr\/en\/stores\/\" target=\"_blank\" rel=\"noreferrer noopener\">TAG HEUER&#8217;S WEBSITE<\/a><\/p>\n\n\n\n<p><strong>See also:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"En voir de toutes les couleurs... au Salon de Gen\u00e8ve 2025 !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/F7vYwrUIpL4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Read<\/strong> <strong>also<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mywatch-en wp-block-embed-mywatch-en\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"iWX6XBvQ7s\"><a href=\"https:\/\/www.my-watchsite.com\/blog\/tag-heuer-piaget-and-tudor-the-revival-spirit\/\">TAG Heuer, Piaget and Tudor: the revival spirit!<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0TAG Heuer, Piaget and Tudor: the revival spirit!\u00a0\u00bb &#8212; MyWatch EN\" src=\"https:\/\/www.my-watchsite.com\/blog\/tag-heuer-piaget-and-tudor-the-revival-spirit\/embed\/#?secret=AfECZ5nWyA#?secret=iWX6XBvQ7s\" data-secret=\"iWX6XBvQ7s\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This weekend, the stars of the Formula 1 TAG Heuer Monaco Grand Prix 2025 weren&#8217;t just the F1 cars and their drivers, but the new TAG Heuer Monaco watches unveiled for the event. Frank Sans C was there and joined the roaring fervor of this legendary and glamorous race. It was also an opportunity to look back at the history of this iconic watch, dedicated to the American actor Steve McQueen.<\/p>\n","protected":false},"author":3,"featured_media":18563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[668,669,670,12],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TAG Heuer Monaco: downright mythical - MyWatch EN<\/title>\n<meta name=\"description\" content=\"This weekend, the stars of the Formula 1 TAG Heuer Grand Prix de Monaco 2025 were the new TAG Heuer Monaco unveiled for the event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.my-watchsite.com\/blog\/tag-heuer-monaco-downright-mythical\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TAG Heuer Monaco: downright mythical - 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