{"id":20278,"date":"2026-05-26T10:00:00","date_gmt":"2026-05-26T08:00:00","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/?p=20278"},"modified":"2026-05-29T10:14:51","modified_gmt":"2026-05-29T08:14:51","slug":"audemars-piguet-x-swatch-the-debate","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/audemars-piguet-x-swatch-the-debate\/","title":{"rendered":"Audemars Piguet \u00d7 Swatch: the debate"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AP X SWATCH : Le d\u00e9bat. Analyses et commentaires de 5 journalistes sp\u00e9cialis\u00e9s.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5U6qLRgQI04?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Royal Oak slips from the wrist<\/strong><\/h2>\n\n\n\n<p>This is probably the most surprising \u2014 and most brilliant \u2014 aspect of this collaboration: Audemars Piguet and Swatch didn\u2019t just reinterpret an \u2018affordable\u2019 Royal Oak. They completely turned the concept on its head. The Royal Pop is not a traditional wristwatch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2026\/05\/ap-swatch2.jpg\" alt=\"\" class=\"wp-image-48764\" \/><\/figure>\n\n\n\n<p>It is a hybrid pocket watch, suspended from a leather strap, designed to be worn around the neck, clipped to a bag or placed on a desk like a desk clock. Put simply: the Royal Oak is stepping down from its pedestal to have a bit of fun. The message is crystal clear. Swatch is questioning the \u2018museum-like\u2019 reverence that some people now accord to luxury watchmaking. Here, the Royal Oak becomes a pop, playful, almost cheeky object once more \u2014 exactly in the spirit of G\u00e9rald Genta in 1972, when the original had already scandalised the industry with its octagonal bezel and visible screws. Remember.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2026\/05\/ap-swatch3.jpg\" alt=\"\" class=\"wp-image-48765\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A pop-inspired \u2018acid-washed\u2019 Royal Oak<\/strong><\/h2>\n\n\n\n<p>Visually, this collection is a riot of colour. Bubblegum pink, electric yellow, cobalt blue, lime green, graphic black\u2026 Each model looks as though it could have been designed by Andy Warhol. All eight models feature the Royal Oak\u2019s iconic octagonal case with its eight hexagonal screws. The \u201cPetite Tapisserie\u201d dial, Audemars Piguet\u2019s signature since 1972, is naturally included. But Swatch takes things a step further.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2026\/05\/ap-swatch12.jpg\" alt=\"\" class=\"wp-image-48778\" \/><\/figure>\n\n\n\n<p>On the Huit Blanc model, each of the eight screws on the bezel is a different colour. On the Otg Roz, a turquoise dial is paired with a canary-yellow bezel and a candy-pink small seconds sub-dial. As for the Orenju Hachi, its navy blue dial accented with orange almost evokes a 1990s Sega console. To distinguish them, six models adopt the \u201cL\u00e9pine\u201d style with the winding crown at 12 o\u2019clock, and two \u201cSavonnette\u201d-style versions with the crown at 3 o\u2019clock and a small seconds dial at 6 o\u2019clock. It\u2019s brilliant. It\u2019s over the top for some. And that\u2019s precisely why it works.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2026\/05\/ap-swatch4.jpg\" alt=\"\" class=\"wp-image-48766\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>And what about the mechanics of it all?<\/strong><\/h2>\n\n\n\n<p>Behind the visual extravaganza, Swatch has not skimped on the mechanics. The collection features a new manual-winding version of the SISTEM51 movement, incorporating 15 active patents, a power reserve of over 90 hours and an anti-magnetic Nivachron\u2122 balance spring. The movement, which is assembled entirely by machine, is visible through a transparent sapphire crystal case back.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"48774\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2026\/05\/ap-swatch10.jpg\" alt=\"\" class=\"wp-image-48774\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" data-id=\"48786\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2026\/05\/ap2.jpg\" alt=\"\" class=\"wp-image-48786\" \/><\/figure>\n<\/figure>\n\n\n\n<p>And this is where one of the key features of this collection comes into view. The barrel drum \u2013 the watch\u2019s power reserve \u2013 indicates the remaining power reserve. When the barrel chambers are grey, the coils of the mainspring are visible: the watch needs winding. Conversely, when the colour is gold, the spring is compressed, indicating that the watch is wound. And yes, even the \u2018purists\u2019 will have to admit it: technically, this collaboration is far from being a mere marketing gimmick.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2026\/05\/ap-swatch6.jpg\" alt=\"\" class=\"wp-image-48768\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201cIt\u2019s sacrilege\u201d: the social media war<\/strong><\/h2>\n\n\n\n<p>But as soon as the first images were unveiled, social media turned into a battleground. On Instagram, TikTok and watch forums, reactions were split into two camps. On one side: the enthusiasts, fascinated by the bold move of turning one of the world\u2019s most coveted watches into a colourful, accessible pop-culture item.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2026\/05\/ap-swatch8.jpg\" alt=\"\" class=\"wp-image-48772\" \/><\/figure>\n\n\n\n<p>On the other hand: the guardians of the watchmaking temple, horrified at the thought that Audemars Piguet had allowed Swatch to turn the Royal Oak into a multicoloured pendant. The comments came thick and fast, of course! Within hours, the hashtag #RoyalPop was everywhere, triggering millions of views, memes, videos and queues already announced outside Swatch shops from this Saturday, 16 September.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2026\/05\/ap-swatch7.jpg\" alt=\"\" class=\"wp-image-48770\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Swatch has grasped something that the luxury sector sometimes overlooks<\/strong><\/h2>\n\n\n\n<p>The watch industry loves to talk about heritage, tradition and passing on the craft. Swatch, on the other hand, talks about immediate emotion. The Swiss brand has once again got there before everyone else: by 2026, a watch will no longer be content simply to tell the time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2026\/05\/ap-royal5.jpg\" alt=\"\" class=\"wp-image-48767\" \/><\/figure>\n\n\n\n<p>It\u2019s meant to provoke a reaction. Spark a debate. Become a topic of conversation, of desire, of rejection or of fascination. The Royal Pop does exactly that. And ultimately, perhaps the most ironic thing about this story is that this outrageously pop collaboration actually respects the Royal Oak\u2019s original DNA far more than we care to admit. Because as early as 1972, the Royal Oak was a provocation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2026\/05\/ap-swatch11.jpg\" alt=\"\" class=\"wp-image-48776\" \/><\/figure>\n\n\n\n<p><strong>\u20ac385 for the \u2018L\u00e9pine\u2019 style models<br>\u20ac400 for the \u2018Savonnette\u2019 versions<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.swatch.com\/en-gb\/green-eight-ssx03g100n\/SSX03G100N.html\" target=\"_blank\" rel=\"noreferrer noopener\">View the technical specifications for the Royal Pop.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2026\/05\/ap-swatch.jpg\" alt=\"\" class=\"wp-image-48763\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.swatch.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\">SWATCH&#8217;S WEBSITE<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.audemarspiguet.com\/com\/en\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">AUDEMARS PIGUET&#8217;S WEBSITE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The watch world wasn\u2019t ready. Not ready at all. Having turned Omega\u2019s Speedmaster into a global phenomenon with the MoonSwatch, Swatch has struck again where no one really dared to look: Audemars Piguet\u2019s Royal Oak. Yes, THE Royal Oak. The one that some collectors regard almost as a \u2018sacred relic\u2019 of Swiss watchmaking. The result? A riot of colour christened Royal Pop. Eight bioceramic pocket watches, bursting with colour, inspired by Pop Art and the legendary Swatch POP watches of the 1980s. <\/p>\n","protected":false},"author":3,"featured_media":20279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4,749,750,48],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audemars Piguet \u00d7 Swatch: the debate - MyWatch EN<\/title>\n<meta name=\"description\" content=\"Audemars Piguet \u00d7 Swatch: 8 colourful bioceramic pocket watches, inspired by Pop Art and the legendary Swatch POP watches of the 1980s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.my-watchsite.com\/blog\/audemars-piguet-x-swatch-the-debate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audemars Piguet \u00d7 Swatch: the debate - 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