{"id":3593,"date":"2015-05-04T00:00:00","date_gmt":"2015-05-03T22:00:00","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/the-7-paix-piagets-worldwide-haute-joaillerie-flagship-store-n1683\/"},"modified":"2015-05-04T00:00:00","modified_gmt":"2015-05-03T22:00:00","slug":"the-7-paix-piagets-worldwide-haute-joaillerie-flagship-store-n1683","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/the-7-paix-piagets-worldwide-haute-joaillerie-flagship-store-n1683\/","title":{"rendered":"The 7 Paix, Piaget\u2019s worldwide Haute Joaillerie flagship store"},"content":{"rendered":"

Since 1874, the Maison has cultivated a passion for sharing the Piaget spirit nourished by the symbiosis between the Haute Horlogerie and Haute Joaillerie crafts that are the fundamental part of the company.<\/p>\n

\u201cTo transform dreams into reality in order to offer creations that are perfectly in osmosis with their time is part of Piaget\u2019s DNA. Today, that is the raison d\u2019\u00eatre for 7 Paix. This is not about having the umpteenth flagship store, but about an extraordinary place in tune with a passionate, exciting Maison.\u201d
Philippe L\u00e9opold-Metzger \u2013 CEO Piaget.<\/p>\n

A legendary address<\/strong>
It is here, at 7, Rue de la Paix, that Haute Couture was born, under the scissors of Charles-Fr\u00e9d\u00e9ric Worth. Opened in 1858, his luxurious salons became the epicentre of fashion where international jetsetters gathered. The story continues today with Piaget. Spread over 510m2 and created by architect Christine Querlioz from Atelier Sasha, this third millennium sanctuary offers its guests a succession of wonders through rooms designed like those of a stately home.<\/p>\n

Experiencing the Piaget values<\/strong>
The creativity and boldness valued by Piaget shine forth from the very fa\u00e7ade of 7 Paix. The \u201cVitrine Extraordinaire\u201d invites contemporary screenwriters to tell the tale of the new collections. When evening falls, the reinvented display windows are presented with a magical light born from the state-of-the-art fibre optics. As soon as visitors step through the door of 7 Paix, they are immediately surrounded by an atmosphere celebrating human craftsmanship. Twenty different skilled hands worked for more than 26,000 hours to achieve this perfection. Laminate oak parquet floors, plaited oak panelling and coffers gilded with a gold leaf dialogue under the refined lighting of handcrafted lanterns made in Murano. A luxurious 3.5-metre stylised chandelier extends an invitation to ascend to the open first-floor balcony. Nearby, the iconic display window irresistibly draws eyes to a one of a kind gold leaf mosaic created by an ancestral Italian family business.<\/p>\n

An unforgettable experience<\/strong>
The beauty of 7 Paix is perfectly attuned to Piaget\u2019s style, whose only limitation since 1957 has been to work exclusively with precious materials. Sober or flamboyant, classical or extravagant, each jewellery creation is in harmony with its times. Such as the Possession ring that echoes the skill of jeweller-chainsmiths who, for the past three generations have fashioned gold into flowing dazzling ribbons, hammering or sculpting it as it required.<\/p>\n

Driven by the Piaget motto: \u201cAlways do better than necessary\u201d, the 7 Paix redefines the very concept of an Haute Horlogerie space. The M\u00e9tiers (crafts) counters showcase the Manufacture\u2019s calibres: under the guidance of Philippe L\u00e9opold-Metgzer, no less than 25 ultra-thin movements have been produced over the past few years. Captured on film, the exceptional timepieces reveal their soul and the expertise nurtured in the workshops at La C\u00f4te-aux-F\u00e9es. A master watchmaker is on hand permanently.<\/p>\n

Overlooking an elegant landscaped garden, the Haute Joaillerie area pays tribute to the craftsmen of the Maison. In its magical display windows, an adjustable lateral double light amplifies the magnificence of the two main collections presented each year. Piaget\u2019s iconic cuts, marquise and \u201cjupon\u201d, are magnified by the most delicate settings imaginable, while hard stones are also invited to the party, vividly symbolising the Maison\u2019s boundless freedom of expression.<\/p>\n

On the first floor of the 7 Paix, pampered with due pomp and ceremony are especially designed for lovers who will discover the magic of the Wedding collection and the Piaget Passion solitaire, available from 0.3 to any size carat.<\/p>\n

All along the historic windows, the gallery provides a reception area, ready to host a temporary exhibition, a cocktail or even an intimate dinner. All together creating a prolific 21st century Piaget Society..<\/p>\n