{"id":3631,"date":"2015-05-15T00:00:00","date_gmt":"2015-05-14T22:00:00","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/tag-heuer-ayrton-senna-n1688\/"},"modified":"2015-05-15T00:00:00","modified_gmt":"2015-05-14T22:00:00","slug":"tag-heuer-ayrton-senna-n1688","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/tag-heuer-ayrton-senna-n1688\/","title":{"rendered":"TAG Heuer – Ayrton Senna"},"content":{"rendered":"

A unique event organized in Barcelona and attended by Bianca Senna, Ayrton\u2019s niece.<\/p>\n

Also present: Fernando Alonso from the McLaren-Honda team, who took to the stage and told of his feelings when, earlier this year, he achieved a childhood dream and drove Ayrton Senna\u2019s most iconic and successful car, the 1988 McLaren-Honda MP4\/4.<\/p>\n

To honor this occasion, TAG Heuer is releasing the Senna Special Collection, with a specially redesigned version of the famous “Legend” steel bracelet.<\/p>\n

Barcelona, May 2015 \u2013 Swiss watch brand TAG Heuer breathed new life into one of motorsport\u2019s most enduring legends this evening when the great Ayrton Senna appeared as a stunning hologram at a star-studded launch in downtown Barcelona. The event, to celebrate the 30th anniversary of the Swiss brand\u2019s partnership with the McLaren Formula 1 team, was held inside the \u2018Teatre Principal\u2019 \u2013 the oldest playhouse in Barcelona \u2013 and included appearances from double world champion and McLaren-Honda driver Fernando Alonso, and Bianca Senna, Ayrton\u2019s niece.<\/p>\n

Endorsed by the Senna family for the occasion of the launch of Senna collection with TAG Heuer, the hologram of Ayrton Senna was a world premiere. It painstakingly recreated the Brazilian Legend in classic racing attire, dressed in overalls and with his helmet held beneath his arm. Using a sample of pre-existing audio, Ayrton glanced at his watch before addressing the audience: \u201cI just love racing. I just love the challenge of beating somebody else.\u201d <\/p>\n

\u201cWhen you are under a lot of pressure, the objective is to be the one that can put together the combination of aggression and calculation that will get the best result. And, more than anything, you need a very clear mind to understand exactly when to be aggressive and when to be calculating.<\/p>\n

\u201cTo win the championship, you need the combination of those elements.\u201d <\/p>\n

Ayrton was then joined on-stage by Spanish hero Fernando Alonso, who spoke about his memories of growing up watching the Brazilian. Fernando also explained the feelings he experienced when, earlier this year, he achieved a childhood dream and drove Senna\u2019s most iconic and successful car, the 1988 McLaren-Honda MP4\/4, at the Circuit de Barcelona-Catalunya.<\/p>\n

Fernando said: \u201cI grew up watching Ayrton race \u2013 he was my idol. And I still vividly remember seeing those iconic red and white McLarens battling at the head of the field during the 1980s and \u201990s \u2013 it\u2019s one of my earliest memories of Formula 1, and it remains a formative experience for my own desire to race.<\/p>\n

\u201cTo be able to sit inside one of Ayrton\u2019s cars was a genuinely moving experience; to do it in the very chassis with which he won his first world championship \u2013 one of the most iconic and successful cars in F1 history \u2013 was simply incredible.<\/p>\n

\u201cThank you TAG Heuer for making this unforgettable moment possible.\u201d <\/p>\n

Fernando\u2019s drive in the MP4\/4 was captured for a promotional film, and was shown to the audience during the event. The footage includes him battling teammate Jenson Button, who drove this year\u2019s McLaren MP4-30, the car that reunites McLaren, Honda and TAG Heuer for the first time in 25 years.<\/p>\n

Ayrton Senna’s return to TAG Heuer also marked the reveal of the Senna Collection comprised of four new special-edition timepieces and new dedicated advertising campaign. Each watch features the famous stylized Senna \u2018S\u2019 in red lacquer, on the dial, case back and bezel, complete with a tachymeter scale, giving the timepiece real racing spirit and Senna\u2019s performance touch. The iconic \u2018Legend\u2019 bracelet, with its S-shaped links, also makes a return \u2013 the same style worn by Ayrton but redesigned and rounded for optimum comfort.<\/p>\n

– The TAG Heuer Formula 1 Chronograph Senna Edition
A 43mm-diameter quartz chronograph measuring to the nearest tenth of a second and with date function. Anthracite grey dial, three counters and elegant touches of \u2018Legend\u2019 red to give it the racing spirit \u2013 the same red as the famous stylized Senna \u2018S\u2019, on the dial, case back and bezel, complete with a tachymeter scale. The timepiece is completed by the famous \u2018Legend\u2019 steel bracelet to give a unique exclusive style touch of the Senna brand. Ref: CAZ1012.BA0883 <\/p>\n

– The TAG Heuer Formula 1 Chronograph Senna Edition
A 43mm-diameter quartz chronograph measuring to the nearest tenth of a second and with date function. Also available with a black dial, three counters, and touches of yellow and green \u2013 a reference to the colors of Ayrton\u2019s racing helmet, which are also the national colors of Brazil. Ref: CAZ1013.BA0883 <\/p>\n

– The TAG Heuer Carrera Calibre 16 Chronograph Senna Edition
A 44mm-diameter automatic chronograph with date function. Anthracite grey sunray dial and three counters. The watch also features the famous stylized Senna \u2018S\u2019 in red lacquer, on the dial, case back and bezel, with a tachymeter scale. Elegant touches of \u2018Legend\u2019 red, the same shade as the Senna \u2018S\u2019, also accentuate the watch’s racing spirit and Senna brand\u00b4s performance style. The timepiece is completed by the \u2018Legend\u2019 steel bracelet. Ref: CBB2010.BA0906 <\/p>\n

– The TAG Heuer Carrera Calibre 16 Chronograph Senna Edition
A 44mm-diameter automatic chronograph, available in an ultra-light black titanium version, equipped with a rubber strap with a dynamic tire-tread design. Ref: CBB2080.FT6042 <\/p>\n