{"id":3970,"date":"2015-09-09T17:17:40","date_gmt":"2015-09-09T15:17:40","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/rolex-fifteen-years-of-partnership-with-the-evian-championship-n1740\/"},"modified":"2015-09-09T17:17:40","modified_gmt":"2015-09-09T15:17:40","slug":"rolex-fifteen-years-of-partnership-with-the-evian-championship-n1740","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/rolex-fifteen-years-of-partnership-with-the-evian-championship-n1740\/","title":{"rendered":"Rolex, fifteen years of partnership with the Evian Championship"},"content":{"rendered":"

Major partner in the golf world, Rolex supports once again one of the most prestigious tournaments of the World Women’s Grand Slam, The Evian Championship, which begins tomorrow.<\/strong><\/p>\n

This year, Rolex is celebrating fifteen years of partnership with this tournament which brings together the 120 best international players for a rich spectacle in sports emotions and glamor.
Rolex is proud to encourage Lydia Ko, Azahara Munoz, Yani Tseng and Alexis Thompson, four Rolex Testimonials who will participate to this competition.<\/p>\n

\"Partner<\/p>\n

At the heart of the Evian Resort, entirely redesigned, this strategic appointment of the international circuit will crown the best player in the world.
This last will have the privilege of receiving a Rolex Oyster Perpetual Datejust 31 in gray Rolesor, fluted bezel, equipped with a white mother-of-pearl dial and a steel Oyster bracelet.<\/p>\n

\"Evian<\/p>\n

Rolex and golf<\/b><\/p>\n

The roots of Rolex\u2019s af\ufb01nity for sports and human achievement can be traced back to the pioneering origins of the company. When founder Hans Wilsdorf set up his watchmaking \ufb01rm, he was in\ufb02uenced by the swift changes sweeping through society at the beginning of the 20th century. In an era when wristwatches were still regarded as fragile items of apparel, he was determined to create a wristwatch that would be ro bust, precise and reliable, adapted to ever more active lifestyles.<\/p>\n

In 1910, a Rolex wristwatch obtained the \ufb01rst certi\ufb01cate ever granted to such a watch by the Of\ufb01cial Watch Rating Centre in Bienne, Switzerland. In 1926, Rolex invented the Rolex Oyster, the \ufb01rst waterproof wristwatch in the world, thanks to a case equipped with an ingenious patented sys tem consisting of a screw-down bezel, case back and winding crown. To prove his invention, Hans Wilsdorf equipped Mercedes Gleitze with an Oyster when she swam the English Channel a year later. The Rolex watch emerged from more than 10 hours in the water in perfect working condition, and the young Englishwoman effectively became the brand\u2019s \ufb01rst Testimonee \u2013 a witness to the watch\u2019s uncompromised performance.<\/p>\n

In 1931, Rolex invented the \ufb01rst wristwatch self-winding system with a free rotor, called the Perpetual rotor, the precursor of contemporary self-winding systems.<\/p>\n

With Hans Wilsdorf at the helm, Rolex continued to use the world as a real-life proving ground for the Oyster, demonstrating time and again its reliability in the most extreme conditions, on land, in the air, in the depths of the ocean or on the tallest peaks. By being associated with so many achievements, Rolex became the trusted reference for chronometric pre ci sion, robustness and reliability around the world.<\/p>\n

Meanwhile, Rolex evolved, as did its product, in a constant pursuit of perfection. As part of this evolution, Rolex watches \u2013 made from only the highest quality materials and designed by the industry\u2019s best \u2013 became symbols of elegance and prestige.<\/p>\n

As the most elite and trusted timekeeper of the day, known for having changed the world of watchmaking, it was only logical that Rolex should partner Arnold Palmer in 1967. This charismatic American holds a spe cial place in golf legend, thanks as much to his natural talent as a player and his many victories on the course, as to his pioneering role in the his tory of the sport. He, along with fellow Rolex Testimonees Jack Nicklaus, record holder at 18 for most major wins, and Gary Player, ranked third overall for the number of professional wins, contributed to modernizing golf and giving it a worldwide dimension. Together, they are commonly known as \u201cThe Big Three\u201d.<\/p>\n

Since 1967, the relationship between Rolex and golf has continuously grown and prospered thanks to the brand\u2019s trendsetting initiative in the \ufb01eld of sports sponsoring. Today Rolex is golf\u2019s leading supporter and is associated not only with the most important and prestigious entities governing the sport worldwide, but also with golf\u2019s principal professional tours, competitions and athletes.<\/p>\n

Men\u2019s golf <\/b><\/p>\n

For over 30 years, Rolex has been the proud partner and Of\ufb01cial Timekeeper of The Open Championship, where the world\u2019s greatest players compete for the sport\u2019s oldest title. This prestigious tour na ment is organized by The R&A, golf\u2019s governing body responsible for monitoring the of\ufb01cial Rules of Golf. The Rules, set out by the Royal and Ancient Golf Club of St Andrews, have preserved the integrity of the sport for over 250 years. Both The R&A and The Rules have long-standing partnerships with Rolex.<\/p>\n

Rolex also partners the USGA, which is responsible for or gan izing the renowned U.S. Open Championship. Together with The R&A, the USGA governs the game of golf worldwide, promoting and sustaining the game and acting as custodian of The Rules. Also in the United States, Rolex proudly supports the Masters, one of golf\u2019s emblematic events played every year at Augusta National Golf Club in Georgia. Like Rolex, the Masters is a classic known for its trad ition al values and the only invitational tournament among golf\u2019s majors. Alongside the majors are the Rolex-sponsored team competitions. The Ryder Cup pits the United States against Europe, while The Presidents Cup is played between the United States and a team comprised of the top-ranked players outside Europe. These high-pro\ufb01le events are unique since no prize money is awarded.<\/p>\n

Rolex is further involved in men\u2019s golf as Of\ufb01cial Timekeeper of prime tournaments such as the World Golf Championships, the World Cup of Golf, The Players Championship, the Tour Championship and the Dubai World Championship. In addition, Rolex is the Of\ufb01cial Timekeeper of golf\u2019s main tours: the PGA Tour, the European Tour and the Asian Tour.<\/p>\n

And as part of the brand\u2019s mission to encourage the development of this great game, Rolex also supports the most prestigious amateur events worldwide.<\/p>\n

In addition, Rolex backs many of the sport\u2019s best players. Besides The Big Three, Rolex counts among its Testimonees American golf legend Tom Watson, as well as Fred Couples and Bernhard Langer; multiple-major winners Tiger Woods, Phil Mickelson, Retief Goosen and Martin Kaymer; top con tend ers Luke Donald, Rickie Fowler, Matteo Manassero, Adam Scott and Jordan Spieth. Rolex also sponsors former and current Ryder Cup captains Paul McGinley, Colin Montgomerie and Jos\u00e9 Maria Olaz\u00e1bal.<\/p>\n

Women\u2019s golf <\/b><\/p>\n

Rolex celebrates more than 30 years with the LPGA as its Of\ufb01cial Timekeeper. Rolex is also the Of\ufb01cial Timekeeper of four majors, including the newly added Evian Championship, and the Solheim Cup, the premier team event in ladies\u2019 golf. Rolex also sponsors the LPGA\u2019s top awards, such as the Rolex Player of the Year, the Louise Suggs Rolex Rookie of the Year and the Rolex Annika Major Award. Among LPGA Tour players, Rolex counts among its Testimonees legends Annika Sorenstam and Lorena Ochoa, as well as top-level players Yani Tseng, Alexis Thompson and Lydia Ko. And, as a committed partner of the sport of golf, Rolex was named, in 2006, the Title Sponsor of the Rolex Women\u2019s World Golf Rankings, the \ufb01rst-ever world rankings system for women\u2019s golf.<\/p>\n","protected":false},"excerpt":{"rendered":"

Major partner in the golf world, Rolex supports once again one of the most prestigious tournaments of the World Women’s Grand Slam, The Evian Championship, which begins tomorrow. This year, Rolex is celebrating fifteen years of partnership with this tournament which brings together the 120 best international players for a rich spectacle in sports emotions […]<\/p>\n","protected":false},"author":1,"featured_media":3973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[27],"acf":[],"yoast_head":"\nRolex, fifteen years of partnership with the Evian Championship - MyWatch EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.my-watchsite.com\/blog\/rolex-fifteen-years-of-partnership-with-the-evian-championship-n1740\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rolex, fifteen years of partnership with the Evian Championship - MyWatch EN\" \/>\n<meta property=\"og:description\" content=\"Major partner in the golf world, Rolex supports once again one of the most prestigious tournaments of the World Women’s Grand Slam, The Evian Championship, which begins tomorrow. 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