{"id":5017,"date":"2017-02-13T16:34:30","date_gmt":"2017-02-13T15:34:30","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/sixties-iconic-square-collection-evokes-60s-with-original-design-n2135\/"},"modified":"2017-02-13T16:34:30","modified_gmt":"2017-02-13T15:34:30","slug":"sixties-iconic-square-collection-evokes-60s-with-original-design-n2135","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/sixties-iconic-square-collection-evokes-60s-with-original-design-n2135\/","title":{"rendered":"Sixties Iconic Square Collection evokes 60s with original design"},"content":{"rendered":"

Glash\u00fctte Original, partner of the 67th Berlin Film Festival which has just begun, unveils a new version of the dial for a straight model from the Sixties Iconic Square.<\/strong><\/p>\n

It’s hip to be square: Following the inaugural presentation of the Sixties Iconic Collection in 2015, Glash\u00fctte Original takes its tribute to iconic ’60s design to a new level. In parallel with the 67th Berlinale, the German watchmaker introduces a special collection of five square chronographs featuring distinctive dials made by the Saxon manufactory\u2019s own dialmakers in Pforzheim, Germany. The stunning colours and fascinating dial visuals take up iconic design elements first presented in a range of \u201cSpezimatic\u201d models produced in the 1960s. 25 sets of the distinct Sixties Iconic Square Collection will be available in Glash\u00fctte Original Boutiques and selected retailers worldwide.<\/p>\n

Dynamic, distinctive, unforgettable, the 1960s made their mark with inspirational design in watchmaking, furniture, fashion and beyond, with geometric forms and innovative, colourful visuals. In in the mid-sixties, Glash\u00fctte’s watchmakers launched the Spezimatic in a series of versions destined to become lasting icons of style. Popular design elements of the time \u2013 the square cushion shape, domed dials, curved hands, idiosyncratic Arabic numerals \u2013 inspired the Sixties Iconic Square Collection. Five stunning colours give the models their names: Sixties Iconic Forest, Sixties Iconic Ocean, Sixties Iconic Graphite, Sixties Iconic Tangerine and Sixties Iconic Fire. All are powered by the manufactory automatic Calibre 39-34, featuring characteristic attributes of fine watchmaking in the Glash\u00fctte tradition.<\/p>\n

<\/p>\n

Authentic ’60s design makes for original dials<\/strong>
The five new models feature exceptional coloured dials crafted in Glash\u00fctte Original’s own dial manufactory in Pforzheim, Germany. Made using original tools and authentic methods from the 1960s, they are the result of an extremely complex and time-consuming process. Glash\u00fctte Original’s expert dialmakers pay obsessive attention to each of the labour- intensive steps, in particular to the application of coloured lacquers to achieve the precise hues and shading, from light centres to dark perimeters, known as the \u201cd\u00e9grad\u00e9 effect\u201d \u2013 a lavish finish found on all of the five pieces.<\/p>\n

To begin with, the dials are given a galvanic base coat; layers of coloured lacquer are then added by hand in a series of subsequent steps \u2013 a shimmering green (Sixties Iconic Forest), deep blue (Sixties Iconic Ocean), dark grey (Sixties Iconic Graphite) or intense, glowing red (Sixties Iconic Fire). In a final step, black lacquer is carefully applied to this \u2018\u2018canvas\u2019\u2019 using a special spray gun — this technique produces, depending on the angle at which the gun is held, an individual colour gradient, known as the d\u00e9grad\u00e9 effect, which renders each watch unique. The unusual colour of the Tangerine dial results from an additional lacquer colour: The initial galvanic coating in gold is not only combined with a layer of black, but also red lacquer.
The lacquered dials are then fired in an oven to burn in the colours. With four of the five models in the Sixties Iconic Square Collection these uniquely shaded hues are combined with the sophistication of a refined sunburst finish, which enhances the d\u00e9grad\u00e9 effect. The fifth model, the Sixties Iconic Graphite, features an elaborate imprint instead \u2013 achieved in a particularly interesting manner. Prior to galvanic nickel plating the dial blank is imprinted, with the help of a 60-tonne press, with the intricate filigree pattern of a guilloche stamp. Known as “dies”, stamps such as these, held in the archives of the Glash\u00fctte Original dial manufactory, are a further example of extreme authenticity.<\/p>\n

Competences in dialmaking for more than 50 years<\/strong>
The economic and political challenges that the watchmaking industry in Glash\u00fctte had to face back in the 1960s, led to remarkably innovative solutions, and exceptional creations such as the \u201cSpezimatic\u201d series of watches whose iconic designs served as a source and inspiration for today’s Sixties Collection from Glash\u00fctte Original. First Introduced in 1964, a number of Spezimatic models made use of dials manufactured by dedicated dialmakers in Pforzheim (West Germany at the time). The relationship with Pforzheim, which began more than 50 years ago, was reinforced in 2006 with the purchase of the dialmaker by Swatch Group, and strengthened again when Glash\u00fctte Original assumed direct ownership. Today, full integration of the dialmaker’s expertise allows Glash\u00fctte Original to develop exclusive, contemporary dial designs that meet the watchmaker’s extremely high standards of quality.<\/p>\n

Available in Glash\u00fctte Original Boutiques and selected retailers<\/strong>
It’s hip to be square: The five models in the Sixties Iconic Square Collection feature the distinctive square cushion shaped stainless steel case, measuring 41.35 x 41.35 mm, and the manufactory automatic Calibre 39-34 chronograph. All are fitted with a matching Louisiana Alligator leather strap: brown for the models featuring forest green or tangerine coloured dials, black to complement the models with graphite grey, ocean blue or fiery red dials.<\/p>\n

Production of the five models in the Sixties Iconic Square Collection is limited to 25 pieces each, available in Glash\u00fctte Original Boutiques and selected retailers worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Glash\u00fctte Original, partner of the 67th Berlin Film Festival which has just begun, unveils a new version of the dial for a straight model from the Sixties Iconic Square. It’s hip to be square: Following the inaugural presentation of the Sixties Iconic Collection in 2015, Glash\u00fctte Original takes its tribute to iconic ’60s design to […]<\/p>\n","protected":false},"author":1,"featured_media":5019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[50],"acf":[],"yoast_head":"\nSixties Iconic Square Collection evokes 60s with original design - MyWatch EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.my-watchsite.com\/blog\/sixties-iconic-square-collection-evokes-60s-with-original-design-n2135\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sixties Iconic Square Collection evokes 60s with original design - MyWatch EN\" \/>\n<meta property=\"og:description\" content=\"Glash\u00fctte Original, partner of the 67th Berlin Film Festival which has just begun, unveils a new version of the dial for a straight model from the Sixties Iconic Square. 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