{"id":8109,"date":"2020-12-10T15:34:00","date_gmt":"2020-12-10T14:34:00","guid":{"rendered":"https:\/\/www.my-watchsite.com\/blog\/?p=8109"},"modified":"2020-12-14T17:14:26","modified_gmt":"2020-12-14T16:14:26","slug":"rolex-on-the-champs-elysees","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.com\/blog\/rolex-on-the-champs-elysees\/","title":{"rendered":"Rolex on the Champs-Elys\u00e9es\u2026"},"content":{"rendered":"\n
\"Une
A Parisian storefront reminding of the fluted bezel of some Rolex watch<\/em>.<\/figcaption><\/figure>\n\n\n\n

A luxurious space of 300m2<\/sup> dedicated to Rolex was just opened by the Dubail family on the Champs Elys\u00e9es. Not unexpected, since Pierre Dubail has had a special relationship with the brand since the sixties and the family already owned a boutique in this spot.<\/p>\n\n\n\n

\"A
At nightfall, the Rolex boutique located in 71 Avenue des Champs Elys\u00e9es (Paris) is enchanting.<\/em><\/figcaption><\/figure>\n\n\n\n

ROLEX ON THE WORLD\u2019S MOST BEAUTIFUL AVENUE<\/strong><\/h2>\n\n\n\n

After some months of construction work (smoothly completed despite the pandemic) the boutique underwent a makeover and saw its coronation. The architects were doubtlessly inspired by the city, the avenue, and the place. More than a boutique, a true luxury case emerged. More than a space, this is a landmark. Where the cognoscenti and novices alike will come discover the history and watches of a brand \u2013 created by the visionary Hans Wildorf \u2013 that is today a reference of mechanical watches.<\/p>\n\n\n\n

\"\"
The gallery of historic Rolex pictures leading towards the rotunda and the majestic staircase.<\/em><\/figcaption><\/figure>\n\n\n\n

ROLEX AND ITS VISIONARY FOUNDER<\/strong><\/h2>\n\n\n\n

Rolex owes most of the innovations that made its reputation to him, whose picture \u2013 as a young man \u2013 is displayed at the site. A pioneer who bet in 1914 on the wristwatch, convinced that it would overthrow the pocket watch. He was also an incredible creative spirit of the early-stage marketing: to prove the waterproofness of his Rolex Oyster watches, he put one on the wrist of a British swimmer, who crossed the Channel wearing it. Better yet, in the retailers\u2019 storefronts he placed aquariums with seaweeds and goldfish to immerse his watches so that anyone could see they perfectly worked underwater!<\/p>\n\n\n\n

\"Un
A French formal garden playing hide-and-seek with mirror slides.<\/em><\/figcaption><\/figure>\n\n\n\n

A STORY OF PARTNERSHIP<\/h2>\n\n\n\n

Retailers\u2026 are also one of the secrets of Rolex\u2019s success. A choice to partner up with watchmaking professionals rather than personally managing their boutiques. Even those that are 100% Rolex. And these relationships formed with the best of the best are unwavering. Like the Dubail family. Pierre and Anne-Marie, then their children Patrice and Isabelle, are among those bearing the colours and the crown of the brand with a commercial exigency on par with the excellency of the products. You need to have green blood to work at Rolex, for Rolex and with Rolex.<\/p>\n\n\n\n

\"A
Upstairs, the same attention to detail and decoration.<\/em><\/figcaption><\/figure>\n\n\n\n

ROLEX, LUXURY OF DETAIL<\/h2>\n\n\n\n

We will not describe again the inherent qualities of Rolex watches as for precision and manufacturing. Our intent is to emphasises that these demanding standards are applied to calibres and boutiques alike. Nothing is left to chance. On the Champs Elys\u00e9es like in any Rolex boutique worldwide, even the smallest detail composes the style and parades the brand\u2019s spirit. \u201cIt\u2019s too much\u201d, some would say. Rather, \u201cC\u2019est juste\u201d<\/em> as they say in Switzerland. The juste<\/em> blend of modernity and tradition, luxury and excellence, history and reference.<\/p>\n\n\n\n

\"La
The historic Rolex gallery continues on the second floor.<\/em><\/figcaption><\/figure>\n\n\n\n

FOOLPROOF PROFESSIONALISM<\/h2>\n\n\n\n

Enough talk. One must come to discover the watches collections, the colours and textures, the French formal garden and its mirrors sublimated by the light of the rotunda, the majestic stairway leading to the workshop and the great awing stucco reliefs. One must come to understand the house by leisurely strolling through the gallery of historical photos. One must come to enjoy the kindness, patience and professionalism of the staff, smiling even when a \u201ctrendy\u201d lawyer barges in and loudly demands for his watch \u201cunder warranty\u201d to be repaired.<\/p>\n\n\n\n

This is the Rolex spirit, this is the Dubail spirit, this is what we love.<\/p>\n\n\n\n

www.dubail.fr<\/a> <\/p>\n\n\n\n

The new Submarine by Rolex<\/a> <\/p>\n\n\n\n

Our Rolex men watches page <\/a><\/p>\n\n\n\n

Our Rolex women watches page<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s done! The world\u2019s most beautiful avenue finally has its own Rolex boutique. And what a boutique! Just like Paris dresses up in lights come Christmas, the Rolex boutique opened by the Dubail family shines like a star in 71 Avenue des Champs Elys\u00e9es.<\/p>\n","protected":false},"author":4,"featured_media":8139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[120,121,122,27],"acf":[],"yoast_head":"\nIn Paris, a Rolex store on the most beautiful avenue in the world ...<\/title>\n<meta name=\"description\" content=\"Rolex and the most beautiful avenue in the world have finally found each other. 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