MyWatch on Youtube More than €2 million worth of watches at Morgan VS! The tone is set from the very beginning: “This show is a world first”, precises Frank sans C. And for good reason:…
Connected Show Connected To Reality Despite the spread of Covid-19, which led to its cancellation this year, the Watches & Wonders Geneva Watch Show (formerly SIHH) remains…
Watches & Wonders Geneva canceled because of COVID-19 coronavirus Breaking news : Watches & Wonders Geneva cancels its upcoming edition initially planned from April 25th to 29th 2020. In view of…
Who will be attending the Watches & Wonders fair in Geneva? Highly expected, the list of historic Maisons and independent watchmakers who will be taking part in the Watches & Wonders exhibition—formerly the…
IWC and Hayden Cox Are in Upcycling Mode Watchmaker IWC (as in International Watch Co.) and surfboard designer Hayden Cox have released a new film showcasing their joined commitment for…
LEWIS HAMILTON A Hell Of An Ambassador IWC pays tribute to the Formula One universe, by dedicating a special model to its ambassador and new six-time world champion Lewis…
GPHG 2019: the official pre-selection finally revealed Which watch will win this year the coveted Grand Prix d’Aiguille d’Or? Nobody knows it yet but it is among the list…
Tom Brady, new IWC’s ambassador The Schaffhausen factory just announced the arrival of a very high level athlete among its ambassadors in the person of Tom Brady,…
Lewis Hamilton stops time in the new IWC Spitfire campaign To present its new collection of Spitfire Aviator Watches, the IWC manufacture is staging its ambassador and five-time Formula One World Champion…
SIHH 2019, at IWC it is the year of the Aviator Watches For more than 80 years, IWC’s Aviator Watches have allowed their owners to touch the magic of flight with their fingertips. These…
SIHH 2018: More open and connected than ever A layout redesigned to facilitate access and improve security; a new networking area featuring the creation of a large auditorium; mobile studios…
Da Vinci Automatic 36 et Moon Phase 36 : IWC celebrates femininity in 2017 A few days before the opening of the International Fine Watchmaking Exhibition (SIHH) in Geneva, IWC reveals new watches dedicated to women:…