FRED 

FRED 

1908 : Fred Samuel is born in Buenos Aires to a jeweller father from Lorraine and an Alsatian mother.

1936 : Creation of ' Maison FRED Samuel' at 6, rue Royal in Paris.

1940 : Fres rerurns to Force and resumes his jewellery business.
1962 : Jean Cocteau creates a pendant for FRED.

1966 : Creation of the Force 10 collection, one of the first lines of jewellery to combine a chic and sprorty attitude, by using gold and steel.

1976 : The Monaco boutique opens.

1981 : The Cannes boutique opens.

1996 : Fred entrusts the house to the LVMH group, which he believes to beclose to is creative sensibility and his values. Dominique Watine Arnault is appointed President abd CEO.
She continued the brand's qualitative development of elegance and modernity.

2001 : FRED expands to Japan and the Ginza boutique opens.

2002 : Creation of the 'Move 1' watch line.

2004 : Korean boutique open.

December 2006 : Natalie Bader was appointted President and CEO,
Following the disapperance of Dominique Watine-Arnault.

2007 : The Beijing and Dubai boutique open.