Maurice Lacroix history
Becoming a Sought after Manufacture Brand Even if Maurice Lacroix is a comparatively young watch brand, it already can look back on a remarkable series of innovative developments. Since the beginning of the 1990s, the brand has been concentrating on the development of attractive, surprising additional functions for mechanical watch models.
Today, Maurice Lacroix has demonstrated its outstanding expertise primarily in the area of retrograde displays as well as chronographs and moon phase indications. This is instantiated not least by the ML 106 manufacture movement, an exclusive chronograph calibre, but above all by the Mémoire 1: With the Memory function, which found its initial application in this strictly limited chronograph, Maurice Lacroix has, in the year 2008, officially presented an entirely new Grande Complication.
Since the end of October 2006, Maurice Lacroix has been producing also complex movement components for mechanical calibres in its own workshops near Saignelégier. By that, the brand has taken its place in the exclusive club of Swiss manufacture brands.
Having focussed on developing innovative additional functions for several years and presenting the ML 106 calibre, the first movement to be designed and developed entirely in-house, at the end of 2006 Maurice Lacroix took its place in the exclusive club of Swiss Manufacture brands by producing its own complex movement components for mechanical timepieces.
Highly modern workshops were established in Montfaucon in the Jura region, not far from the Maurice Lacroix watch ateliers. These workshops use the latest CNC technology to produce low-volume individual parts with high added value. Maurice Lacroix is emphasising its creative drive to differentiate its timepieces down to the tiniest detail and its desire to monitor, to the greatest possible extent, the development and manufacture of complex mechanical timepieces.