G-SHOCK: the pink ribbon on your wrist
In October, the month dedicated to breast cancer awareness, G-SHOCK is partnering with the French association Odysséa on a new special edition of its GMA-S2100 model.
Named “Ruban Rose” (Pink Ribbon), this watch retains the collection’s compact and instantly recognizable silhouette but presents it in various shades of pink. This aesthetic choice is significant: at the 9 o’clock position, the dial incorporates a motif echoing the shape of the ribbon the international symbol of the fight against breast cancer.
A steadfast G-SHOCK
Beyond its message, the GMA-S2100PR-4AER watch retains the core DNA of G-SHOCK. Its compact, carbon-fiber-reinforced case and shock-resistant construction ensure it stays true to the brand’s rugged heritage. The strap is crafted from bio-based resin. On the wrist, the various shades of pink lend this edition a softer look than typical G-SHOCK models, without sacrificing its distinctive character.
A real little dashboard
Beneath this colorful exterior lies a digital watch designed for everyday use. It features world time, a stopwatch, a countdown timer, multiple alarms, and a Neo-display designed to enhance visibility in low-light conditions. The watch thus retains the functional approach characteristic of G-SHOCK while transforming its design into a vehicle for raising awareness.
“Never Give Up” !!
However, this special edition stands out primarily for the cause it champions: G-SHOCK supports Odysséa through a donation, thereby contributing to the association’s efforts regarding prevention, early detection, research, and support for women affected by the disease.
The GMA-S2100PR-4AER transforms the traditional pink ribbon into a genuine design element. It is a G-SHOCK that is robust, expressive, and committed to a cause, bearing a simple message on the wrist: “Never Give Up.”
Price: €99,90
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