Frédérique Constant, the independent family owned watch manufacturer based in Plan-les- Ouates, Geneva, has signed Miss Earth Nicole Faria as global Brand Ambassador. Frédérique Constant hereby also seals its association with conservation and environmental projects in India as Nicole Faria is actively involved with earth-related initiatives. Frédérique Constant announced this partnership in Mumbai where it presented the stunning Nicole Faria a special Chocolate Double Heart Beat watch to commence their association.
Miss Earth Nicole Faria, now Brand Ambassador, Frédérique Constant, said, “Time has always fascinated me. I was amazed to hear of the fact that Frédérique Constant is a rare brand that supports earth-related initiatives. I strongly believe that this earth is a legacy that we need to pass on to future generations and the time to act is now. Similarly Frédérique Constant is a brand that one would like to pass on to Gen-Next as a legacy. From the fashionista point of view, its classical styles is exactly what the Indian customer requires today.”
Originally from Bangalore, Nicole Faria is passionate about modelling and improving the world. She strongly believes in the values of honesty, integrity and fair-play. Her dream is to leave a legacy of goodness, peace and happiness amongst people. She loves to learn from every experience and to grow in someway through everyone she meets. Some of her more memorable moments were when she won the Miss India crown in 2010 and later the Miss Earth title. Her hobbies include listening to music, dancing, reading and visiting orphanages.
Sebastien Cretegny, International Sales Manager, Frédérique Constant, said, “In India, we decided to do something daringly different. When we met Miss Earth Nicole Faria, we felt that there was a sharing of passion, especially when she spoke about her conservation projects. I am proud to announce that this is the first time that Frédérique Constant has associated with a beauty pageant icon anywhere in the world and it happened in India. We have seen that Miss Earth Nicole Faria is very passionate about earth-related social causes such as global warming, environment hazards, pollution, etc. Most of the target customers we associate with are involved with such causes and initiatives. There is a need to create more awareness in a country like India about various aspects of the earth-related issues. We have just taken a step ahead and there will be continuity in thought process.”