Antonio Calce, CEO Montres Corum also appointed CEO of Eterna
This strategic appointment demonstrates the long term vision of China Haidian and the confidence of both partners for the continued development and growth of the two brands.
Mr. Hon Kwok Lung, Chairman of the Executive Committee of China Haidian, said: “It is my great pleasure to have Mr Antonio Calce accepting this challenge. Since 2007, he has repositioned Corum to its due place in Haute Horlogerie and I am confident of his ability to rebuild Eterna. I will enjoy working with Antonio Calce, whom I trust to ensure effective management of both companies. ”
Antonio Calce, CEO of Corum, said: “I am very pleased to have a strong relationship with Mr Hon based on confidence and trust. I am attached to Eterna’s incredible history and with its industrial asset, I strongly believe in its potential. There will be much synergies to jointly exploit and my immediate mission is to put Eterna back at the forefront of the Swiss watchmaking landscape.”
Eterna is a Swiss watch company founded in Grenchen, Canton Solothurn on the 7th of November 1856 by Dr. Josef Girard and Urs Schild. Since 1856, it has manufactured high-quality mechanical timepieces born of traditional craftsmanship. Over its more than 150 years of existence, numerous major developments have emerged from the company’s workshops.
Recognized both for its aesthetics and its technical excellence, Corum is proud to contribute to perpetuating the values and know-how of traditional high-end watchmaking, and project them into the future by creating the watchmaking of tomorrow today. Founded in 1955 in La Chaux-de-Fonds (Switzerland), Corum has made creativity, consistency and long-term vision as its guiding mission. Following in the lines of the founders, Corum is more than ever faithful to the iconic collections that created the reputation and brand awareness, but giving them a powerful modern twist its hallmark innovation and technical progress.
About China Haidian
China Haidian Holdings Limited (“China Haidian”) (Stock code: 256) is a publicly listed company in Hong Kong Stock Exchange since 1991 which is controlled by Mr. Hon and his family. The group’s primary activity is the manufacture of proprietary watch brands and the distribution of both proprietary and selected Swiss luxury watch brands in China and throughout Asia.
The Group owns “EBOHR” and “ROSSINI” watches brands, both of which are in the top 4 domestic watch brands in China. The Group also owns the Swiss brand Eterna which has a license to manufacture and distribute globally “Porsche Design” watches.