From 27 March to 3 April, more than 150,000 visitors and around 3,500 media representatives from all over the world are expected in Basel. Th eBaselworld Watch and Jewellery Show, held annually in Basel, has developed over the past few years into an event of superlatives. The term “shw” is now barely adequate to descrobe this international industry event. A virtual town with multi-storey buildings, wich in many respects surpass the falmous shopping avenues in Switzerland and abroad, has been constructed within two months by a workforce of around 20,000 in the spectacular exhibition halls designed by Herzog & de Meuron.
However, Baselworld does not offer the general public an opportunity for shopping in the traditional sense. Althrough the eventis also open to private individuals, Baselworld is conceived essentially as a B2B trade fair for the global watch and jewellery industry. The event attracts than 150,000 visitors from all over the world every year, the majority of whom are buyers and resellers of watches, jewellery and precious stones. For the watch and jewellery brands, the event is without a doubt the highlight of the year. New products, trends, and innovations in the sector are presented by the leading global brands in unparalleled perfection. It is estimated that around 80% of global sales of watches and jewellery are generated at Baselworld.
Still Considerable Interest From Asia
Visitor numbers from Far East – for the most part Hong Kong and China – have been increasing steadily for a number of years. At the same time, the number of journalists from Asia has also been growing around 20% annually since 2010. This trend, which shows no signs of slowing down, appears to be closely associated with the demand for watches and jewellery from this region and other Asian countries.
Hot Spot For Trends
Watch and jewellery brands have become important trendsetters in the lifestyle sector in the last ten years. Fashion designers, designers and marketing experts from a wide range of industries are increasingly drawing inspiration from this globally unique in Basel. Conversely, the number of exhibitors from the world of fashion and lifestyle who are presenting their range at Baselworldwith extensive collections of watches and jewellery is also growing. The pavilions ans presentations are often designed and staged by internationally renowned architects. Celebrities from all over the world stroll along the aisles of the exhibitions, which cover a distance of more than 30 kilometers.