The press conference was an occasion to tell the story of the last 3 years between Jaeger- LeCoultre and Diane Kruger since the Swiss Manufacture met her at Venice film festival in 2007.
She expressed her long attachment with the Brand, the first time being when her mother offered her a Reverso for her 18th birthday. During her visit at the SIHH, Diane stated : “I feel more than honoured to celebrate the 80th anniversary of the Reverso. For my first at the SIHH, I was proud to reveal the new Grande Reverso Lady Ultra Thin and I invite you to discover this new feminine Reverso”
Celebrities are often requested to respond to a questionnaire corresponding to the famous “Chinese portrait”, including queries such as “If you were a flower, which one would you be?, If you were a colour, which one would you be?”
What if, just for once, the question was to be put differently by reversing the roles? What if a watch, the Reverso by Jaeger-LeCoultre, was a woman, who would she be
Who could best symbolise both one of the world’s most renowned watch manufacturers and its emblematic model, the famous Reverso
Such a woman would of course need to be beautiful, appealing, brilliant, elegant and talented. In Diane Kruger, the Manufacture Jaeger-LeCoultre has found its muse, its inspiration. The face and figure of this ballet dancer, fashion model and actress are known around the world. Countless fashion photos appearing in various magazines have enabled readers to appreciate her beauty, and around 30 films have revealed her talent in the world of movies and made her a global star.
Her blue eyes, blond hair, and graceful appearance, make a striking contrast with her forceful personality and sturdy character. A blend of absolute charm and strength of character…
Both in real life and in front of the cameras, Diane Kruger expresses her free-spirited approach to life. Each of her appearances attracts attention and onlookers never fail to appreciate her choices, particularly in terms of aesthetics and fashion. An outfit, a piece of jewellery or another accessory worn by Diane Kruger will be observed and admired. By reinventing contemporary codes, she is steadily forging her very own style, the Kruger style.
A star both in Europe and in the United States, but also in Asia she epitomises beauty, talent, elegance and sophistication.
The paths of Diane Kruger and Jaeger-LeCoultre were fated to cross.
For three years now, Jaeger-LeCoultre has enjoyed the thrill of seeing its watches worn by the star on the most prestigious red carpets around the world, including that of the famous Venice International Film Festival. In addition to her role as inspirational muse, Diane Kruger has also become a Brand ambassador.
From the famous ‘Joaillerie 101’ to the most recent new launches, a wide variety of Reverso watches have been fortunate enough to grace her wrist – starting with the one she received for her 18th birthday! 2011 heralds the debut of the brand-new Grande Reverso Lady Ultra Thin, an original watch that the star was able to discover during the design phase in June 2010 when she paid a visit to the Manufacture in the Vallée de Joux, at a time when Artistic Director Janek Deleskiewicz was fine-tuning the last details…
Several months have elapsed since then, and on the occasion of the Salon International de la Haute Horlogerie in Geneva, Diane Kruger will be wearing the Grande Reverso Lady Ultra Thin, a major new release for 2011 from the Manufacture Jaeger-LeCoultre.