In the film, the iconic brand introduces the modern Khaki X-Patrol and classic Jazzmaster Viewmatic wristwatches, two premium timepieces designed with Swiss precision and American spirit at heart for a sophisticated take on a typical Hamilton design.
Bruce Willis’ character, John McClane, wore a Hamilton timepiece in the previous Die Hard film, Live Free or Die Hard, and in its latest incarnation McClane and his estranged son, Jack (Jai Courtney), both wear Hamilton. Sharing the big screen, Jack brings bold bravado to his father’s familiar tough attitude and symbolizes the connection between Hamilton’s signature styling and modern mechanics.
The Khaki X-Patrol features an advanced conversion table that provides units in both metric and imperial systems, making it a perfect timepiece for the father-and-son team’s international adventures. The Jazzmaster Viewmatic combines Hamilton Watch’s classic design with modern functionality and equips the famous American hero with the sophistication to save the day.
In A Good Day to Die Hard, Bruce Willis returns in his most iconic action role as John McClane – the “real” hero with the skills and attitude to always be the last man standing. After traveling to Moscow to help his estranged son, Jack, the take-no-prisoners cop finds himself in the wrong place at the wrong time. With the Russian underworld in pursuit, and battling a countdown to war, the two McClanes discover that their opposing methods make them unstoppable heroes.
Jack’s Khaki X-Patrol matches modern mechanics with the unparalleled precision of his father’s Jazzmaster Viewmatic watch to bring Die Hard fans the best of both worlds. The pair saves the day while wearing Hamilton timepieces that together represent form, function and the unbeatable bond between a father and son.
About Hamilton: For more than six decades Hamilton has attracted consumers and creative minds with eye-catching shapes, unique designs, and use of modern materials to create a collection and an iconic brand. Having appeared in countless Hollywood blockbusters, Hamilton has created a tradition of integrating its signature styles with epic storylines from Stanley Kubrick’s futuristic 2001: A Space Odyssey to sci-fi stand-outs I Am Legend and the fan-favorite Men In Black trilogy.
About 20th Century Fox: In partnership with Twentieth Century Fox, Hamilton will be executing a global marketing campaign for the theatrical release of A GOOD DAY TO DIE HARD. The campaign’s creative – which includes print ads, point of sale, digital media, and in-cinema media – features Hamilton’s reliability and strength in tough situations, as action icon John McClane finds himself in Moscow in a race against the clock to stop an unexpected threat.