As night falls, the lights go on! The “Black mamba” drives down the roads of Shanghai at high speed. This night, a Black-themed party was held with boundless passion at the HUBLOT boutique on Nanjing West Road, Shanghai. Kobe Bryant, NBA legend and the newest brand ambassador for HUBLOT, showed up at to present the King Power Black Mamba Chronograph Watch together with Loic Biver, branding director of HUBLOT China. At the party, all the guests present cheered the legendary collaboration – the passionate fusion of a Swiss luxury timekeeper brand and professional basketball.
NBA fans are excited immediately just when the name Kobe Bryant is mentioned. It is his black-mamba-like speed, slithering skills and near-perfect physical strength that make him a rare, versatile NBA legend. Inspired by his ceaseless quest for pushing the limit and unremitting passion for ultimate victory, that HUBLOT hired the basketball superstar as its newest brand ambassador, to join Dwyane Wade of Miami Heat and the World’s Fastest Man, Usain Bolt.
To commemorate this new partnership, HUBLOT specially launched Bryant’s signature timepiece – the HUBLOT King Power Black Mamba Chronograph Watch at a launch event in March in Los Angeles, the basketball stars hometown. Today, for the first time, Kobe came to the boutique to pick up his very own! The collection is limited to only 250 pieces worldwide, which incorporates many special elements as tributes to Bryant’s profession basketball career as well as the basketball sport. The eye-catching Number “24” stands for his Number-24 jersey which accompanies him to compete in all NBA games, while the dial with purple and gold accents honors the “Dynasty of Purple & Gold”- Los Angeles Lakers for all its achievements and glories. What’s more, a black mamba coils through the skeletonized dial, a design delivering mechanical aesthetic
value as well as mysterious charisma. In addition, a distinctive python snake strap sewed on black rubber and a caseback engraved with Kobe Bryant’s signature complete the watch design, really an ultimate interpretation of HUBLOT’s concept – “the Art of Fusion”.
This is the time for personalized successes. Building on a perfect fusion of traditional Swiss Haute horlogerie expertise and modern high technologies, HUBLOT has achieved countless successes in Swiss watchmaking history. With its innovative concepts, appealing R&D and unique marketing strategy, it has been admired as a worldwide “model of success”. Nowadays, the fast-growing HUBLOT has accessed innumerable prestigious partnerships, from which you can find its collaborations within the worlds of car racing, football, basketball, skiing, sailing, yachting, polo and even rock ‘n roll.
In speaking of the collaboration with HUBLOT, Bryant feels quite pleasantly surprised to be invited to present the King Power Black Mamba Chronograph Watch in China in such an innovative way. “My credo is to be firm, decisive and forward-moving, which is also the reason why I joined HUBLOT family without any hesitation. Moreover, I personally love the King Power Black Mamba Chronograph Watch collection very much, and it’s so amazing to witness such a perfect fusion of exquisite watchmaking expertise and my favorite basketball!”