Jean-Claude Biver’s traditional
Last Saturday, September 14, the La Neuvaz cows returned to their winter quarters at Domaine de la Poneyre, in Tour-de-Peilz. It is a special moment at the end of every summer for Jean-Claude Biver, the Chairman of Hublot, who is just as passionate about watchmaking as he is about his farm and local rural produce.
Out of respect for Swiss traditions, and appreciating the chance to share them with all those with ties to the values of nature – he has made the La Neuvaz “Désalpe” a friendly festive event appealing not only to local people, but also more broadly to the general public.
Nearly 1’500 people are due to gather for this year’s 18 km march down from La Neuvaz (setting off at around 11:00) to accompany through the fields and villages the flowerbedecked and decorated herd, accompanied by goat-drawn carts – all driven by herdsmen in traditional costume.
Upon arrival at around 14:30 at La Poneyre farm, a tasting of local products and a host of activities were planned.