OMEGA played a major role at Trafalgar Square in London on July 27th, the day England marked the one-year countdown to the London 2012 Olympic Games with a series of spectacular celebrations.
The OMEGA Countdown Clock reached the magic mark of 366 days, 0 hours, 0 minutes and 0 seconds – exactly one year to the opening ceremony set for 27 July 2012. It is 366 days, and not 365, because 2012 is a leap year.
To commemorate the 2012 Games, OMEGA is launching the Seamaster 1948 Co-Axial “London 2012” Limited Edition. It is being introduced a year to the day before the Olympic Games Opening Ceremony in London.
The very first OMEGA Seamaster was launched in 1948, the last time London hosted the Olympic Games. OMEGA will be serving as Official Timekeeper for the 25th time at the London 2012 Olympic Games; fittingly, the brand was also responsible for the timekeeping at the 1948 Games.