Boucheron chose to open its corner aside next to the jewelers Chaumet and Dinh Van in the 9 200 m2 impressive building built by Jean Nouvel on the corner of Friedrichstrasse and Französische Strasse.
The shop is situated under the luminous glass roof of Jean Nouvel’s famous glass temple, reminiscent of the famed 26 Place Vendôme, located as the corner of The Place Vendôme and Rue de la Paix, the Parisian setting chosen by Frédéric boucheron in 1893 for the exceptional natural light in which is bathed all day long.
The bright and festive colors of the corner, “Sparkling (Champagne) Gold” and “Light White”, play with the light as does a precious stone. It invites every client to immerse themselves into the luxurious world of the Maison Boucheron and to discover itsiconic jewelry creations : Quatre, Delilah, and Animals of collection, Serpent or the timeless Ava.
With this first shop in Germany, Boucheron is continuing to grown the development of its points of sales on an international scale always with its differentiating panache and elegance.
The first jeweler on Place Vendôme, Boucheron has embodied excellence in High Jewelry and Watchmaking for more than 150 years. Each collection draws from the history and the values of the Maison, celebrating a modern prowess that is constantly reinvented. Each watch and jewelry creations sublimates their exceptional stones with the precious material of which they are sculpted. Each creation captures light and crystalizes an emotion. Morethan just pieces of jewelry, the Maison’s creations enhance women’s natural beauty, giving them the allure and self-confidence characteristic of the most graceful women.
There are currently more than 50 Boucheron boutiques across the world.
Boucheron is part of the PPR Luxury Division, a worlwide leader in luxury, sport and lifestyle.
The PPR Group empowers a coherent ensemble of Luxury and Sport & Lifestyle premium brands, specializing in apparel and accessories, to reach their full growth potential. Distributed in more than 120 countries, PPR generated revenues of. 12.2 billion in 2011 and had around 47,000 employees at year end. The PPR share is listed on Euronext Paris (FR 0000121485, PRTP.PA, PPFP). Find out more on Gucci, Bottega Veneta, Yves Saint laurent, Alexander McQueen, Balenciaga, Brioni, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JeanRichard, Puma, Volcom, Cobra, Electric, Tretorn and Fnac on ppr.com