The legend of Brazilian football has captured the hearts of millions of fans all over the world thanks to its unique passion and spirit. The CBF has been at the centre of this phenomenon for almost 100 years. Swiss watchmaker Parmigiani Fleurier is proud to be able to join forces with this legend and announce its partnership with the CBF as official watchmaker.
The CBF, the governing body responsible for the national football team, which includes both the Brazil women’s team and the men’s team, is also in charge of the Brazilian championship and the Brazil Cup. In 2014, it will celebrate its centenary. In the same year, the FIFA World Cup will be held in Brazil. This double will be a milestone for the country, whose Seleção are five time World Cup champions.
INVOLVEMENT OF THE PARMIGIANI BRAND:
• Backed by its partnership with the CBF until 2015 at least, Parmigiani is now honoured to be able to invite customers and media from across the world to attend matches played by the main teams and international championships.
• Already a partner of one legendary French football team (Olympique de Marseille), Parmigiani has stayed true to its desire to connect with the sporting talents of the future. And thanks to its association with the CBF, this is also to include all the young Brazilian football geniuses that the brand has the honour of supporting. Each year, Parmigiani is to reward the best junior (under 21) player, who has shown great sportsmanship and exceptional playing technique.
• Official watchmaker of the CBF, Parmigiani has created a unique collection of Parmigiani Pershing models to mark this partnership. It was unveiled in June 2011.
THE FIRST CBF SPECIAL PERSHING WATCH, ON THE WRIST OF A LIVING LEGEND: RONALDO.
Sporting legends are a source of inspiration for Parmigiani. One of them bears the name of the brilliant Brazilian footballer Ronaldo, also known as “il fenomeno”. On 06 June 2011, at the press conference organised for the eve of the friendly match between Brazil and Romania, Ricardo Teixeira, President of the Brazilian Football Confederation, presented him with the first Parmigiani Pershing Chronograph watch from the special CBF collection, in tribute to his brilliant career.
Engraved with the iconic emblem of the CBF on the case-back, the timepiece offered to Ronaldo came clad in the official colours of the Brazilian Football Confederation: gold, blue and green. The two-tone Pershing chronograph, in Titanium and rose gold, featured the symbolic intense shade of blue on its dial, decorated with a “Côtes de Genève” guilloche pattern. The small seconds indexes have been replaced by green stars representing the five World Cups won by Brazil. In turn, the hour and minute chronograph counters were enhanced by green numerals and yellow gold hands.
The Pershing collection, made to measure by Parmigiani in tribute to its partnership with the CBF, will be unveiled in full to mark the friendly match between Germany and Brazil in early August.