Parmigiani has signed a unique partnership with the legendary Confederação Brasileira de Futebol. A new communication initiative illustrating the brand’s desire to support the creators of legends.
The legend of Brazilian football has captured the hearts of millions of fans all over the world thanks to its unique passion and spirit. The CBF has been at the centre of this phenomenon for almost 100 years. Swiss watchmaker Parmigiani Fleurier is proud to be able to join forces with this legend and announce its partnership with the CBF as official watchmaker.
The CBF, the governing body responsible for the national football team, which includes both the Brazil women’s team and the men’s team, is also in charge of the Brazilian championship and the Brazil Cup. In 2014, it will celebrate its centenary. In the same year, the FIFA World Cup will be held in Brazil. This double will be a milestone for the country, whose Seleção are five time World Cup champions.
INVOLVEMENT OF THE PARMIGIANI BRAND:
• Backed by its partnership with the CBF until 2015 at least, Parmigiani is honoured to be able to invite, from today, customers and media from across the world to attend matches played by the main teams and international championships.
• Already a partner of one legendary French football team (Olympique de Marseille), Parmigiani is staying true to its desire to connect with the sporting talents of the future. And thanks to its association with the CBF, this will also include all the young Brazilian football geniuses the brand will have the honour of supporting. Each year, Parmigiani will reward the best junior (under 21) player, who has shown great sportsmanship and exceptional playing technique.
• Official watchmaker of the CBF, Parmigiani has created a unique collection of Parmigiani Pershing models to mark this partnership. It will be unveiled in June 2011.