Renata Litvinova and the new Rado collection
Rado ambassador Renata Litvinova is known for her ability to constantly innovate and reinvent herself, whilst always remaining beautiful. This makes the award-winning Russian actress, screenwriter, director and style icon a perfect brand representative. She is now also the star of a glittering new advertising campaign for Rado, proving herself to be the perfect model for the stunning new Rado HyperChrome watches – each of which is as glamorous as the lady herself.
The beautiful new photographs for the campaign were shot across two days on location in Milan and show Renata in various situations from her everyday life: in the back of a limousine on the way to a red carpet event, reviewing the latest cut of her new film on the cinema screen and in the director’s chair watching the action unfold. Always perfectly poised and styled to perfection, she exudes classic glamour and effortless chic.
Rado CEO Matthias Breschan commented “Renata’s latest advertising campaign for Rado is testament not only to her status as a style icon, but also to her professionalism. As a brand ambassador she is authentic and credible. We are proud to be associated with such a great creative talent.”
Speaking about the new Rado campaign, Renata said: “It was a pleasure to work with the Rado team to create these new photographs. I feel that they express my personality as well as showing genuine scenarios from my life. They also show how
Rado is part of my life – whatever the situation.”
Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland in 1957, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
About Renata Litvinova
Renata Litvinova is a household name in her native Russia and is known internationally in the world of cinema. A regular attendee of international film festivals showcasing her latest works, she is instantly recognisable on the red carpet in Cannes, Venice and Berlin. Although she is revered for her status as a style icon, there is much more to Renata than her image. She excels in the roles of actress, screenwriter and director and has been recognised for her extensive body of work with numerous accolades. Her versatility and creativity make her a perfect fit for Rado.