TAG Heuer, ready to surf

By MyWatch

Los Angeles, California/USA (1 May 2015) – The World Surf League (WSL) and TAG Heuer announced the Swiss watchmaker’s sponsorship as “Official Timekeeper” of the WSL Big Wave Tour (BWT), lending the company’s reputation for “Avant-Garde” to a sport that champions fearlessness, athleticism and places a premium on quality and preparedness.

This multi-year partnership will see the TAG Heuer inject its #DontCrackUnderPressure campaign into the heart of big wave surfing, serving as the Official Watch of the tour, and supporting the “Biggest Wave” and “Biggest Wipeout” components of the annual WSL Big Wave Awards.
Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer commented: “Be Unique, Different and the First has always been my personal philosophy in all my 40 years of activities, from products development to marketing and sponsoring. TAG Heuer is the first luxury brand to enter the Surf World. Our motto #DontCrackUnderPressure fits perfectly with the WSL Big Wave Tour and makes our partnership different and innovative. It will give TAG Heuer a great boost in terms of connecting with young people, with the support of our friend Kai Lenny and his highly contagious enthusiasm.
“When the WSL acquired the Big Wave Tour and Big Wave Awards, we believed it was an opportunity to elevate some of the most inspiring sportsmen on the planet and their passions to a bigger stage,” Paul Speaker, WSL CEO, said. “This elevation has not only seen a surge in attention to this incredible sport but has also provided the League with the opportunity to partner with world-class entities. We’re thrilled to announce TAG Heuer as the Official Timekeeper of Big Wave surfing and we look forward to a long and fruitful partnership.”
Join the world’s best big wave surfers on the 2015/2016 WSL Big Wave Tour on WorldSurfLeague.com
– Quiksilver Ceremonial: Punta de Lobos, Chile (April 15, 2015 – August 31, 2015)
– Billabong Pico Alto: Pico Alto, Peru (May 15, 2015 – September 15, 2015)
– Puerto Escondido Challenge: Puerto Escondido, Mexico (May 15, 2015 – September 15, 2015)
– Oregon Challenge: Lincoln City, Oregon (October 15, 2015 – February 28, 2016)
– Punta Galea Challenge: Punta Galea, Basque Country Spain (October 15, 2015 – February 28, 2016)
– Pea’hi Challenge: Haiku, Hawaii (October 15, 2015 – February 28, 2016)
– Todos Santos Challenge: Todos Santo, Mexico (November 15, 2015 – March 31, 2016)
About WSL
The World Surf League (WSL), formerly Association of Surfing Professionals (ASP), has been championing the world’s best surfing since 1976, running global products across the Samsung Galaxy men’s and women’s Championship Tours, Big Wave Tour, Qualifying Series, Junior and Longboard Championships as well as the Big Wave Awards. The League possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation and performance at the highest levels. Showcasing the world’s best surfing on the singular platform of WorldSurflLeague.com has energized an already-passionate global fan base with millions around the world tuning in to see the likes of Kelly Slater, Gabriel Medina, Stephanie Gilmore, John John Florence, Carissa Moore and others do battle in the most dynamic field of play in all of sports.
  • TAG Heuer enters the surf world
  • TAG Heuer enters the surf world
  • TAG Heuer enters the surf world
  • TAG Heuer enters the surf world
  • TAG Heuer enters the surf world
  • TAG Heuer enters the surf world