Tissot breaks away and takes the lead

Electric bike regular Frank Sans C broke a sweat for the two days of this year's only time trial of the Tour de France. Our tick-tock fanatic, in tandem with Tissot – official timekeeper of the mythical race – didn’t lose his grip showing us the Maison's new watch launched specially for the occasion. Whether he leads out or drops out, drafts or flies his way through the race, one thing is for sure: he was tyred on the way back.

By Chloé Redler

The Grand Départ of the Tour de France 2023 took place on Saturday, July 1st in Bilbao, Spain. The riders set off full power on the 110th edition of the sports competition, which is the most watched cycling event in the world and gets unrivaled attention from the media. The contestants will ride 3,405.6km in total including 8 flat stages, 4 hilly stages, 8 mountain stages, 1 individual time trial and 2 resting days before a glorious arrival on the Champs-Élysées in Paris on Sunday, July 23rd. For the occasion, Tissot reiterates its partnership with the event and yet again takes on the role of Official Timekeeper of the championship.

The route of the Tour de France 2023.

Tissot, Official Timekeeper of the Tour de France

Since the Swiss watchmaking Maison first became an official sports competition timekeeper for a Swiss international college championship in 1938, Tissot has stayed the course, challenging the tenths of a second.

Tissot a effectué en 1938 son premier chronométrage sportif lors d’un championnat international universitaire de ski disputé en Suisse
In 1938, Tissot became an official sports timekeeper for the first time
for a ski championship.

To ensure absolute precision, the Maison works hard to develop and offer the most technical, sophisticated tools – including high speed cameras which can capture 10,000 frames per second. Their lenses are constantly on the finishing line: victory is often a matter of seconds.

T-Race Cycling, a frontrunner

The Tissot T-Race Cycling wears the colours of the Tour de France.

Every year, Tissot reminds us of their Tour de France partnership with a new sports watch. With features that all link back to the world of cycling: brake lever-like pushers, spoke-shaped hands, lugs as thin as the frame, cassette-shaped crown and caseback and a bike-shaped seconds hand counterweight.

This 45-mm chronograph – either in steel with black PVD coating or in carbon-carbon composite – displays an asphalt-inspired textured dial and a rehaut with a tachymeter scale. The watch is powered by a quartz movement with the EOL function, a battery end-of-life indicator. To top it all, the instrument is delivered with two quick-interchangeability straps. One is in silicium – in yellow to reference the famous jersey – and the other in black perforated leather for an even sportier look.

The watch houses a quartz movement which powers the seconds hand
with a bike-shaped counterweight.


Click here to read the Tissot T-Race Cycling full technical sheet.


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