The Boutique is situated in the famous and splendid GUM trade center, one the most beautiful architectural buildings on the Red Square.
On 28 March, Vladislav Tretiyak, one of the legends of Ice Hockey and President of the Russian Ice Hockey Federation, as well as François Thiébaud, the President of Tissot, took part in the opening ceremony of the first Tissot Boutique in Russia, in honour of the longstanding partnership between Tissot and the Ice Hockey Federation of Russia.
This sporting partnership is not the only bond that Tissot has with Russia. It was also one of the leading markets for Tissot from a very early stage. Tissot is therefore proud to inaugurate a boutique in a country that contributed to its success and further led it to be the worldwide brand it is today.
The official opening of the Tissot Boutique will be followed by an amazing “virtual tour” exhibition that will invite people into the incredible world of the Tissot tactile technology.
For Tissot, “In touch with your time” is far more than an advertising claim. This phrase expresses the brand’s DNA; its proven dedication to being perfectly in tune with the technology and tastes of each era. Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura Mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in more than 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss watches, as well as Official Timekeeper and Partner of MotoGPTM, FIM Superbike, FIBA, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey. With the latest innovations in its communication and product, Tissot presents impressive proof of its signature, “Innovators by Tradition“.www.tissot.ch