The Schaffhausen factory just announced the arrival of a very high level athlete among its ambassadors in the person of Tom Brady, American football star and one of the best quarterback of his generation.
With six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards and sixteen Division titles, Tom Brady is a distinguished athlete with a unique record in the history of the National Football League. The new figure of the watch brand conveys the excellence and timelessness of style. Two key values that he shares with the Swiss company.
‘Tom Brady is a world-class international athlete with a sense of style and an appreciation for fine watchmaking. Working with him will enable us to tell the IWC story to a growing audience, […]‘ said Christoph Grainger-Herr, CEO of IWC Schaffhausen. On his end, the famous quarterback said he was honoured by this partnership : ‘I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only their timeless design but their precise engineering and attention to detail’, said the new ambassador.
A collector of several IWC models including a Pilot’s Watch Chronograph Top Gun Miramar and a Portugieser Perpetual Calendar, Tom Brady is, in addition to being a great connoisseur of watchmaking, the co-founder of TB12. This lifestyle brand, focused on performance, offers accessories as well as sportswear but also advises on nutrition and hydratation, which are essential to keep the benefits of physical training. Adapted exercises and programs are available on his website to enhance muscle flexibility and maintain the body sustainably.
Produced by two leading figures in their respective fields, this association will undoubtedly be the result of numerous exciting projects. To be continued….