Big Bang Joyful Steel Purple

TIME LOOKS BETTER IN PURPLE: HUBLOT PRESENTS THE BIG BANG JOYFUL IN AMETHYST PURPLE

14 April 2026 - Geneva - A new frequency joins the Big Bang Joyful collection: a radiant sisterhood of colors united by character and confidence. The Big Bang Joyful Steel Purple expresses strength and intuition, soft yet powerful. True to its name, it’s joy you feel, you wear, share. The Hublot way to bring joy to life. A watch that carries a mood, shapes a mindset and finds its voice in violet. It smiles without shouting. It radiates effortlessly. That subtle lift of the heart.

Violet is a vibration, the highest frequency of visible light. It speaks of intuition, awareness and elevated strength, balancing fire and reason, emotion and control. More than a color, it is a mindset. Amethyst symbolizes clarity and inner balance, a quiet force shaped by time and pressure, revealing depth beneath serenity.

There is something about precious gemstones that awakens emotion, whether chosen as a lucky color or a birthstone. In the Big Bang Joyful Steel Purple, color flows seamlessly from the hand-set bezel to the supple matching rubber strap. Setting a watch bezel demands a precise sourcing of stones of identical quality, color and size, which are then cut, polished and individually set by hand.

The bezel, set with 36 amethysts and punctuated with the iconic H-screws, frames a shiny white dial with three hands and a date window. Powered by the HUB1120 self-winding movement with a 40-hour power reserve, the watch features the patented One Click strap-change system. Two straps, easily interchangeable with a single click: a white-lined rubber strap with a central insert matching the gemstone’s color, along with a second strap in white rubber.

The Big Bang Joyful Steel Purple as well as the Big Bang Joyful collection – Joyful Steel Purple, Joyful Steel Sky Blue, Joyful Steel Apple Green, Joyful Steel Pink and Joyful Steel Orange – are available at selected Hublot points of sale as well as online at hublot.com and benefits from Hublot’s 5+5 warranty, extending international coverage to 10 years.

HUBLOT

In 1980 and for the first time, a watch dared to put a gold case on a rubber strap, turning the luxury watch world upside down in the process. Named for the porthole-shaped bezel with its exposed screws, Hublot was born and with it, the Art of Fusion.

In 2005 the brand took this exercise in creative thinking to a new level with the Big Bang and its iconic design, size and layered construction case. That same year, Hublot received the Best Design award at the Grand Prix d’Horlogerie de Genève. Since then, spurred by this revolutionary mindset, the Big Bang has never stopped reinventing itself. The twenty-first century has its first watch Icon.

The concept of fusion is omnipresent, the guiding principle for every collection. Big Bang timepieces reshape the geometries of time; Classic Fusion balances boldness and restraint, while the Exceptional Timepieces overwrite expectations to create unprecedented horological objects. With its disruptive approach of challenging convention, Hublot’s DNA is transcribed in the Unico, Meca-10 and tourbillon in-house movements, to add another tier of meaning to the Art of Fusion.

Since 2026, Hublot's commitment to technical excellence has been backed by an evolved warranty structure for eligible timepieces purchased from January 1, 2026 onwards, featuring a 5-year basic warranty and the possibility of an additional 5-year extension for eligible timepieces through the Hublotista program, provided the basic warranty is still active at the time of registration. This would extend the coverage up to ten years.

Alchemy is ingrained into Hublot and not just at La Manufacture. Magic can take place on a football pitch, producing partnerships with major events (UEFA Champions League and UEFA EuroTM). Sometimes it happens at a concert, a basketball match, an artistic performance or at a unique gastronomic experience with Hublot’s family of starred Chefs. And so, the Hublot Vibes come to life, through shared moments of exaltation amongst the Hublotistas, its very own community of proud Hublot owners. The Art of Fusion goes beyond the tangible. It is a way of being, the Hublot way of life.