Le Locle, July 2013. In honour of its 160th anniversary, Tissot offers a journey through time and reveals some of the greatest historical moments from the past 160 years. The exhibition takes place from 26 July to 6 October at the Cité du Temps, one of Geneva’s landmarks, which was built in the 1840s.
The exhibition is a rich fusion of heritage and modernity in an ideal location, which gives way to an amazing show. A timeline leads the visitor into the room, their every step mark a milestone of the Tissot history. The last date that represents Tissot’s 160th anniversary, opens onto the beautiful exhibition that is filled of emotion and memories.
A captivating movie is played on a big screen that tells the fascinating story of Tissot and which takes people on a journey through time. The heroes of the film are the watch firsts of the watchmaking industry that Tissot created. Certain models, such as the Tissot Pendant of 1878 up until the Tissot Heritage Navigator 160th Anniversary are also showcased in beautiful displays in order to show-off the natural beauty the Tissot pieces were equipped with from the very beginning. Tissot remains true to its signature “Innovators by Tradition”.
For Tissot, “In touch with your time” is far more than an advertising claim. This phrase expresses the brand’s DNA; its proven dedication to being perfectly in tune with the technology and tastes of each era. Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura Mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in more than 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss watches, as well as Official Timekeeper and Partner of MotoGPTM, FIM Superbike, FIBA, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey. With the latest innovations in its communication and product, Tissot presents impressive proof of its signature, “Innovators by Tradition“.www.tissot.ch