The Maverick Is Back: Victorinox Awakens an Icon, Twenty Years On

And the comeback is a success.

A silhouette redesigned for today’s wrists

The first thing that strikes you about the new Maverick is its case. Victorinox has made the bold, and wise, decision to scale back its proportions. Gone are the oversized formats that long dominated the world of sports watches: in their place, a 39 mm stainless steel case combining polished and brushed finishes with distinctly Swiss precision. A diameter that sits as comfortably on a feminine wrist as a masculine one, equally at home with a suit or a T-shirt. This is Victorinox versatility at its finest: not a compromise, but a promise.

The bidirectional rotating bezel in stainless steel comes, depending on the model, with a high-gloss mineral glass or polished ceramic insert, with luminescent details for legibility in all conditions. The dial, meanwhile, features a restrained metallic finish and double-treated indexes, polished and sandblasted, that play cleverly with light without ever tipping into ostentation. The date is discreetly displayed at 6 o’clock, facing the Victorinox Cross and Shield emblem positioned at 12. An instantly recognisable signature.

Swiss Made, and not just for the label

Every Maverick is developed and manufactured in Switzerland, in strict accordance with the brand’s exacting standards for durability and precision. Here, the Swiss Made designation is more than a marketing argument: it reflects a philosophy of construction.

The ten quartz models in the collection are powered by the Ronda 715 movement, a Swiss calibre renowned for its resistance to magnetic fields, a very real concern in our connected age, and one that is often underestimated. The four more exclusive automatic models are fitted with the Sellita SW200, a reliable cornerstone of mechanical watchmaking, bringing with it the satisfaction of perpetual motion and the pleasure of watching the rotor spin through an open caseback.
In both cases, the Maverick offers a water resistance of 200 meters, double that of the previous generation. A meaningful technical improvement that confirms this comeback is not merely a communications exercise, but a genuine upgrade.

Fourteen ways to be Maverick

Fourteen models. Four automatic versions, ten quartz. Dials in black, blue, green, red, and icy blue. Steel bracelets, rubber straps, two-tone versions with golden accents that edge towards elegance without ever losing their sporting soul. Victorinox didn’t set out to make a watch, but your watch.

What unites the entire range is the tool-free interchangeable strap system, a typically Victorinox piece of ingenuity, very much in the spirit of its legendary Swiss Army knife. In seconds, you can switch from a steel bracelet to a rubber strap to suit your mood or the occasion. A freedom you’ll appreciate as much for weekend escapes as for days at the office.
Double shock protection and magnetic resistance (on quartz models) round out an impressive technical specification for a watch at this price point. All of this is backed by a warranty of over five years, a rare commitment that speaks volumes about the brand’s confidence in its products.

The right watch, at the right moment

There is something deeply coherent about the Maverick’s return. At a time when people are seeking durable, well-made objects that transcend trends rather than being enslaved to them, Victorinox arrives with a clear proposition: a Swiss watch that is robust, versatile, and accessible, one that knows how to make good use of time. Yours as much as its own.

Starting from €595 for the quartz version on a rubber strap, and up to €1,095 for the automatic model on a steel bracelet, the 2026 Maverick embodies what Swiss watchmaking does best when it chooses to serve everyday life.

Twenty years in the making. Worth every one of them.

Victorinox Maverick – available at victorinox.com

Collection of 14 models
Quartz: from €595 to €795
Automatic: from €995 to €1,095
39 mm case
Water resistance – Swiss Made