A jewel collection meant to give back
Bvlgari consolidated its commitment to Save The Children, to respond to the significant impact of the pandemic on the lives of children in the entire world. The House offers a selection of jewels symbolizing the strong and long-lasting bond that has existed between the non-profit and the Italian brand since 2009. But it also is a beautiful Mother’s Day gift as well as a good deed, since a part of the profits of the sales are donated to the association.
Bvlgari has been honouring this partnership with Save The Children for many years by selling jewels inspired by the House’s creations and embellished with the charity’s emblem. These meaningful collections symbolize their will to help offer a better future for vulnerable children. Indeed, Bvlgari committed to donate to the association some of the sales benefits of each model to finance large-scale education and health programmes.
Bvlgari and Save The Children, a jewel collection dedicated to the most vulnerable children
The Save The Children jewels are a reinterpretation of the bold design of Bvlgari’s B.zero.1 collection, inspired by the architecture of the Coliseum in Rome. They are made of sterling silver and black ceramic and they adorn the charity’s red logo.
This unisex and graphic line features a ring (€530), a bracelet (€560) and a necklace (€600) and is available both in stores and on Bvlgari’s website. To celebrate the ten years of this philanthropic partnership, a silver necklace with an onyx pendant and set with a ruby (€750) was also created to complete this dedicated collection. It’s the perfect occasion to make a gift for Mother’s Day while doing a good deed by helping mothers and their children throughout the world.
Strike the pose for a good cause
Since its beginning in 2009, some celebrities have also been involved in this partnership by striking the pose for this cause, which means a lot to them.
The campaign aimed to celebrate the ten years of partnership between Bvlgari and Save The Children and was supported by international models such as Lily Aldridge, Jon Kortajarena, Nieves Álvarez, Mario Casas; actresses like Alicia Vikander, Úrsula Corberó, Emilia Schüle; the street style influencer Candela Pelizza or even one of the House’s ambassador, Nadine Nassib Njeim…
Thanks to the influence of these celebrities, Bvlgari was able to raise over $100 million in the entire world to guarantee a good education for the children and teenagers in the programme. Moreover, the aim was to launch large-scale programmes to break this cycle of poverty. This charitable initiative deserves some recognition.