It is Officine Panerai, the high-end Italian sports watch brand, which is displaying the time for visitors to EXPO 2015, the Universal Exposition held in Milan until 31 October 2015.
A large Panerai wall clock, with the iconic minimalist design which makes every timepiece of the Florentine brand immediately recognisable, enables anyone entering the Info Point at the Expo Gate at Piazza Castello to read the time in Milan and five other world capitals, chosen for their international vocation and their connection with Universal Expositions: London, New York and Paris (seat of the BIE, the Bureau International des Expositions) and also Shanghai and Dubai (hosts respectively of the last and the next Universal Expositions).
The Panerai wall clock is inside the East Pavilion of Expo Gate, the entrance to Expo 2015, where everyone can gather and meet. Expo Gate was opened in May 2014 to provide information and services for visitors to the Exposition. It is open every day from 10 a.m. to 8 p.m. but the large Panerai clock (2.6 metres wide and 1.8 metres high) will continue to be seen displaying the time when the Info Point is closed. Like all the brand’s timepieces, it provides exceptional visibility at night, making it legible even in darkness, and it is therefore visible at all times from outside the Info Point, thanks to the building’s ethereal structure of transparent glass and tubular steel.
In the summer of EXPO 2015 Officine Panerai will also completely renew its Milanese boutique at Via Montenapoleone 1. The boutique, a landmark for clients and collectors from all over the world, is currently being complete restyled and enlarged under the supervision of the designer Patricia Urquiola, creator of the new concept already incorporated in the Flagship stores recently opened in Florence, Hong Kong, New York and Paris.