From 19 to 26 March, the world’s attention will focus on basel as more than 150 000 attendees and 4 000 press representatives from everywhere converge on this city to experience the innovations and creations tha will set the trends for the coming year.
The undisputedly most important marketplace and trendsetting event for the world’s watch and jewellery industry, Baselworld brings together the biggest and most prestigious brands in the world, emerging design talent, the finest retailers and the global press. Every year, 1 500 brands from 40 countries choose Baselworld as the main platform to showcase thier innovations, creations and latest collections in spectaculary designed multi-storey pavilions on 141 000 m².
The newsworthiness of Baselworld is no better established than by the fact that more than 4 000 of the world’s financial press, major dailies, lifestyle publications, all the trade press and biggest TV channels descend every year to cover the show and provide millions around the globe access to the trendsetting creations and innovations that are shown exclusively at Baselworld. Everyone from magazine editors seeking to discover cutting-edge trends and innovative designs to bloggers who deliver up-to-date editorials to consumers in every corner of the planet, they all contribute to creating an unrivalled global impact and underlining the show’s premier position for the watch and jewellery industry.