Bvlgari shines again on the Champs-Elysées

By MyWatch

Located on the most beautiful avenue in the world, the Bvlgari boutique has been completely renovated to offer a privileged experience in total immersion in the world of the Roman house.

The fifth Bvlgari boutique in Paris reopened its doors in mid-July at 136 avenue des Champs-Elysées to transform itself into a real showcase offering a wide range of jewellery, watches and accessories from the brand’s most emblematic collections, but also all the new products.

The team of interior designers of the luxury house have worked closely together to make this place as welcoming as possible by creating an atmosphere filled with the very essence of Bvlgari. Reminiscent of the ancient roman palaces, this space is punctuated by elements of contemporary design that make it resolutely modern. Precious materials, marble and golden brass blend delicately with more raw materials. Like the iconic Bvlgari wooden, which has been given a new look by dressing in a bold light concrete colour coating to adorn the shop’s walls. While the warm colour of the saffron in shop windows and blinds creates a creative contrast.

Customers will be able to familiarize themselves with the latest watchmaking innovations from the Italian manufacturer such as the Octo Finissimo Ceramic Automatic. With a diameter of 40 mm, this mechanical watch has the world’s thinnest small seconds automatic movement (2.23 mm thick), a remarkable calibre, decorated with “Côtes de Genève” and visible on the back of the highly structured case. Made of ceramic, this monochromatic instrument is both robust and lightweight. 15 000 euros

In women’s creations, the House’s latest innovations are available, including in jewellery: the 20th anniversary rings from the B.zero1 Collection or the new Bvlgari Bvlgari necklace. As for accessories, it is Bvlgari’s iconic future bag, the Serpenti Cabochon, from the Autumn/Winter 2019 collection, which irremediably catches the eye with its quilted karung motif reminiscent of the surface of Bvlgari’s famous cabochon cut. This bag with its elegant and sophisticated appearance is adorned with the clasp at the head of the emblematic snake, in gilded brass with matt and silvery black enamel scales and onyx eyes. For shoulder wear, it is available with a chain with thick links and soft leather straps. 2300 euros