From the rue de la Paix to the Champs-Elysées, from Saint-Germain-des-Prés to the rue du Faubourg Saint-Honoré, Cartier’s eight emblematic Paris boutiques are to be found in the city’s most illustrious streets. The ninth is no exception, set to open its doors at 12 Boulevard des Capucines in Paris’s 9th arrondissement, just next to Bucherer, the new temple to watchmaking.
A distinguished address for this 450m2 boutique situated on a Haussmannian boulevard with the Opéra de Paris at one end and the Madeleine at the other. Cartier has entrusted the project to the architect and designer Bruno Moinard, who is responsible for all Cartier boutiques throughout the world.
Spread over two floors of a listed building dating from the Second Empire, this new space is totally dedicated to the world of Cartier, from High Jewellery to Accessories and Fine Watchmaking to Bridal. The Maison’s identity is expressed from the outset in the boutique’s facade which faithfully reinterprets the spirit and style of 13 rue de la Paix. From the gilt bronze of the decorative railing that imitates guilloché work to the generous window displays and the presence of Italian Portor marble, countless refined details add their touch to the elegant ensemble.
Inside, light oak, custom-made furniture, the presence of the original columns and a stucco dome uphold the notion of supreme and unique style that is so dear to Cartier.