Located at the heart of the Printemps du Louvre, a new 22 square-meter pop-up space showcases CHANEL’s complete watch collections, including the new J12-365, the Première Triple Row steel chain bracelet interwoven with black leather ribbon, and the J12 Blue Light, a new J12 in white high-tech ceramic with luminescent blue numerals, limited to 2000 pieces.
With a play on black and white contrasts, the décor celebrates “L’Instant Chanel”, a totally new institutional advertising campaign produced by the photographer Patrick Demarchelier, highlighting the watch icons from the Première, J12 and Mademoiselle Privé collections.
4 films in black and white are projected onto 5 screens, inviting to discover this new campaign where CHANEL is expressing its particular vision of time: only the present instant counts, with what it holds for an eternity – that precise instant where a Chanel watch gives time its unique allure.
Opening since 20th of june to september the 1st
From monday to sunday, from 9:30 am to 8:00 pm
Carroussel du Louvre
99 rue de Rivoli – 75001 Paris