The Corum – Banque Populaire partnership Corum has associated with Banque Populaire – a major player in the sailing world – in supporting one of the most sought-after nautical challenges: the Trophée Jules Verne. As Official Timekeeper of this prestigious round-the-world race and to honor its partnership, Corum presents a dedicated watch. Within this context, brand has naturally chosen a model from its Admiral’s Cup collection – which has been delighting sailing devotees and enthusiasts since 1960 – equipped with a chronograph function, the premium horological complication for sports watches.
The dial of the Admiral’s Cup Seafender 48 Chrono Centro bears the inscription “Trophée Jules Verne 2012”, while the back is engraved with a depiction of the race course. If the team manages to better the existing record, Corum will reward each member of the Maxi Trimaran Banque Populaire V crew with a watch from this special edition, personalized with his individual name! The 14 crew members are thus engaged in the round-the-world race not only to carry off the Trophy, but also to win a Corum watch.
To write their names on the prestigious list of the Jules Verne Trophy and enter the offshore racing’s history, Loïck Peyron and his men will have to stop the WSSRC * timer before Monday, the 9th of January 2012 at 17h15min34.
In the meantime, it is now time for sports and adventure and human performance.
*WSSRC : World Sailing Speed Record Council, organization that manages sailing records
Chantal Petrachi, Communications Director of the Banque Populaire: “We are delighted to be partnering the Maxi Banque Populaire V adventure and the Jules Verne Trophy – a brand that, like us, has lived and shared the values of sailing and racing for many years. We all cultivate this passion for seafarers and the stories we live vicariously through them. We are also thrilled that each team member who accomplishes this world record feat will be presented with a powerful symbol of his success, which will accompany him throughout his life.”
Antonio Calce, CEO of Corum: “The association of a watch brand with a world record, where accuracy and time measurement are paramount, is a very strong symbol. Corum places sailing at the very centre of its international sponsorship strategy and has always supported top-flight regattas, but its true connection is with unique sporting moments and human adventures. I am very proud to be backing Loïck Peyron – a personal friend and brand ambassador since 2009 – as he embarks on this new experience, by motivating and rewarding each of his crew members with a watch if they win. This partnership is part of an ongoing narrative for Corum.”