Yet again, Tissot carves a watch into stone, as it did with the Tissot RockWatch in the advertisement of 1985. Innovators by tradition, the Swiss watch brand is known around the world for high-tech products that succeed in the most demanding climates and conditions. The special materials and advanced functionality of the Tissot T-Touch render it an exemplary product and perfect companion for mountaineers: it offers direct access to multiple essential tactile functions. The same watch design will be providing time and altitude to the adventurous of the Peak Walk by Tissot.
As its history demonstrates, Tissot is closely associated with the Swiss Alps and the extraordinary determination of climbers to reach the highest peaks. In an effort to provide an exceptional access and view to the public, this time, Tissot partnered with Glacier 3000 who built the world’s first suspension bridge to connect two peaks at 3000 meters, the “Peak Walk by Tissot”. It offers Glacier 3000 guests an exceptional view of the Matterhorn, Mont Blanc massif, Eiger, Mönch and Jungfrau. It is an impressive and easy to reach peak adventure for everyone. Glacier 3000 is continually expanding what it has to offer and this is the perfect reflection of its ongoing evolution.
François Thiébaud, President of Tissot was proud to be there for the occasion. He stated: “The partnership with Glacier 3000 is a perfect match. It underlines Tissot’s signature Swiss character and reinforces our alliance with Swiss mountains. Furthermore, it highlights the brand’s commitment to providing mountaineers with the best possible precision tools. I am very happy with our association.”
Bernhard Tschannen, CEO Glacier 3000 commented: “We are very proud to bring the two exclusive Swiss brands together and to be able to offer such a unique experience to the public. I am certain that the “Peak Walk by Tissot” will be an important success factor for the future of both Glacier 3000 and the entire region, as it is definitely a touristic highlight that will attract people from all over the world.
It’s the Swissness at the very heart of Tissot that makes the brand such a distinguished one. The + in the Tissot logo is the same as the Swiss flag, symbolising the quality and the reliability that watchmakers have proudly demonstrated since 1853.